No, your eyes do not deceive you – we said honey.

Although it’s usually known for its sports cars and performance SUVs, Porsche has branched out and created a new selection of honey as part of its sustainability program.

The lime blossom honey is made by the 1.5 million bees that live in the off-road area of the company’s Leipzig factory and is sold under the name "Turbienchen."

Despite the 25 bee colonies only having been set up in May 2017, they have already produced around 400 kilograms (882 pounds) of honey, which is sold in the Porsche Leipzig customer center shop.

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The initiative is the latest in a series of environmental projects at Porsche Leipzig, which has seen a whole nature reserve grow around its off-road area.

In 2002, the company established colonies of Exmoor ponies and aurochs in the 132-hectare area, while many other wild animals, such as birds, deer and hares have made their homes in the reserve.

Porsche decided to introduce bees to the site because parasites and pesticides and a lack of habitat mean the German bee population is falling, even though the insects are protected under the country’s Federal Nature Conservation Act.

Gerd Rupp, chair of the executive board at Porsche Leipzig, said that although the bees are now hibernating for winter, the project has been so successful that it will be expanded in 2018.

"We will continue the initiative next year and we are planning to expand it. Our nature reserve offers the ideal conditions for bees," he said.

Source: Porsche

Porsche creates its first honey

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Porsche Leipzig produces its first honey

The 1.5 million honey bees at Porsche Leipzig have finished their first season – having produced around 400 kilograms of lime blossom honey.

In May of this year, the Porsche location in Saxony set up 25 bee colonies in the factory’s off-road area. The honey is even available in the Porsche Leipzig customer centre shop under the name “Turbienchen”.

The honey bees will spend the upcoming winter months in the off-road area before appearing again in the spring. “We will continue the initiative next year and we are planning to expand it. Our nature reserve offers the ideal conditions for bees”, says Gerd Rupp, Chair of the Executive Board at Porsche Leipzig GmbH. Bees are some of the most important productive creatures in Germany but are severely endangered. They pollinate most of the country’s agricultural crops. Environmental factors such as pesticide residues, bacteria, viruses and parasites have threatened bee populations for decades. In addition, there has been a gradual loss of natural bee habitats. As they are so important in ensuring biological diversity, bees are protected in Germany by the Federal Nature Conservation Act and the Federal Species Protection Regulations.

Sustainable pasture concept

The sustainable pasture concept at Porsche Leipzig is unique in the automotive industry. In addition to the honey bees, Porsche established colonies of Exmoor ponies and aurochs in the factory’s off-road area as long ago as 2002. The 132-hectare nature area is also home to many other wild animals, including various species of birds, amphibians, hares, deer and bats.