Now you can order your coffee from behind the wheel, because drinking it while driving isn’t distracting enough.
In its announcement for the new Marketplace app that will be available for most 2017-and-up cars, General Motors cites a AAA study that says average American drivers spend 46 minutes each day behind the wheel. To help its customers make better use of that time, GM will let driver and passengers make a variety of food an auto-related purchases from select companies, all from the comfort of the vehicle’s infotainment system.
Everything from food orders to gasoline fill-ups, hotel reservations, and spaces at parking garages can be browsed and purchased through Marketplace, and it can be used whether the vehicle is stopped or rolling down a busy road. Because let’s face it – nobody has time to waste on trivial things like paying attention behind the wheel, especially when you’ve got an empty stomach and money burning a hole in your pocket.
“Leveraging connectivity and our unique data capabilities, we have an opportunity to make every trip more productive and give our customers time back,” said Santiago Chamorro, vice president for GM’s Global Connected Customer Experience. “Marketplace is the first of a suite of new personalization features that we will roll out over the next 12 to 18 months to nearly four million U.S. drivers.”
Sarcasm aside, GM does explicitly say Marketplace is intended to be used while driving, and that all in-vehicle systems adhere to both company and industry guidelines for distracted driving. It certainly offers a bit of convenience, especially to those who make the same coffee stop every morning. But only a few major chains are included in Marketplace thus far, and there’s still the dubious nature of adding what some might call a frivolous function to further distract drivers. Why not simply require the vehicle to be stopped in order to access the system?
Source: General Motors
GM Lets Customers Order Their Morning Coffee With Their Car
A simple tap on the dash can make the daily drive more productive for millions of customers
DETROIT — Starting today, General Motors Co. (NYSE: GM) is rolling out the automotive industry’s first commerce platform for on-demand reservations and purchases of goods and services. With Marketplace, drivers can now order and pay for their favorite coffee — and much more — on the way to work with a simple tap on the dash.
Marketplace allows customers to order food, find the closest gas station to save on fuel, and make dinner reservations on the go. This means Marketplace gives drivers of eligible Chevrolet, Buick, GMC and Cadillac vehicles the opportunity to more safely interact with a growing number of their favorite brands in retail, fuel, hospitality, food, hotel and transportation through the in-vehicle touchscreen.
Marketplace also features a “Shop” section dedicated to offers specific to GM vehicles, for instance purchasing Wi-Fi data, discounts for an oil change or deals on GM accessories. Simple on-screen notifications can identify relevant offers.
“The average American spends 46 minutes per day on the road driving. Leveraging connectivity and our unique data capabilities, we have an opportunity to make every trip more productive and give our customers time back,” said Santiago Chamorro, vice president for Global Connected Customer Experience, GM. “Marketplace is the first of a suite of new personalization features that we will roll out over the next 12 to 18 months to nearly four million U.S. drivers.”
Leveraging the embedded 4G LTE connectivity, GM is adding Marketplace to millions of existing 2017 and 2018 model-year cars, trucks and crossovers that have compatible infotainment systems, with continued rollout to compatible new vehicles. A separate data plan is not required to use Marketplace.
“For most retailers and consumer brands the daily commute is the only time not accessible in a consumers’ day,” said Chamorro. “Marketplace gives merchants the ability to more safely engage with drivers and passengers in a meaningful way that provides true value for our customers.”
Marketplace is designed to be used while driving. It leverages machine learning from real-time interaction data, such as location, time of day and a driver’s established digital relationship with third-party merchants, to offer highly personalized experiences.
Adhering to industry distracted driving guidelines, as well as GM’s strict in-house safety guiding principles, GM designs its in-vehicle systems to minimize manual interactions, helping drivers keep their eyes on the road and their hands on the wheel.
The first brands accessible through Marketplace include:
- GM lets customers buy 4G LTE Data packages, extend their OnStar subscription or receive offers for certified service, parts and accessories for their specific vehicle.
- Starbucks offers another convenient way for customers to order ahead and enjoy their favorite handcrafted beverage or food item. And as part of the Starbucks Rewards™ program, members enjoy more value by earning Rewards towards free food and drink. (Early 2018)
- Dunkin’ Donuts will help customers start their day off right through an experience that allows DD Perks members to preorder and pay onscreen for their favorite coffee and donut, at their preferred pickup location.
- Wingstop will allow you to skip the wait by re-ordering your favorites and paying ahead, so you can get home in time for the big game
- TGI Fridays will let customers schedule a table reservation for them and their closest friends and family when they need a break from the week.
- Shell will enable the exceptional driver experience, providing ease of payment and savings with INSTANT GOLD STATUS in the Fuel Rewards® program. Customers’ closest Shell station will be identified and station amenities showcased among the largest fuel station network in the U.S., with the ability to pay in-dash coming soon.
- ExxonMobil will quickly locate Exxon and Mobil fuel stations with details of what they offer, route you there and get you back on the road faster.
- Priceline.com gives drivers access to hundreds of thousands of hotels and exclusive hotel savings on the go.
- Parkopedia allows drivers to find, reserve and pay for parking, all at the click of a button.
- Applebee’s ensures customers are never too far from Eatin’ Good in the Neighborhood whether close to home or miles away with the ability to locate their nearest restaurant, order featured menu items and reorder recent favorites through the convenience of their vehicle’s touchscreen.
- IHOP makes it easy for guests to enjoy hot, fresh all-day breakfast favorites like fluffy buttermilk pancakes on the go, thanks to safe and secure on-dash ordering and location service capabilities that help search and find the nearest restaurant for pickup.
- delivery.com empowers the neighborhood economy by enabling customers to order online from their favorite local restaurants, wine and spirits shops, grocery stores and laundry and dry-cleaning providers.
To allow merchants to efficiently and quickly integrate their content as part of the in-vehicle Marketplace ecosystem, General Motors is working with three main platform partners: Xevo (www.xevo.com) in Seattle, Washington; Conversable (www.conversable.com) in Austin, Texas; and Sionic Mobile (www.sionicmobile.com) in Atlanta, Georgia. Merchants interested in Marketplace can contact the above platform partners or email GM at Marketplace@onstar.com.