U.S.-market Jetta prices begin at $15,995 (€12,995). Fanciful unveiling ceremony in Times Square is bold marketing tactic for VW's biggest-selling model in the United States.

VW has introduced the new U.S.-market Jetta in an unveiling ceremony in Times Square on Wednesday featuring American pop star Katy Perry.

Present at the event in New York City was also famed television chef Mario Batali. It seems VW wanted to do something special to mark the introduction of the new Jetta in the U.S. market. VW is at pains to point out in its press release that the Jetta is now completely distinguished as a model (no longer sharing body-styling elements with the Golf) as is the Tiguan or the CC.

Perry also performed three songs at the event. The pop performer rose to fame with her 2008 single I Kissed a Girl. Perry was raised by her evangelical Christian pastor parents in Santa Barbara, California singing gospel songs and in church choirs. In the press release, she says she just might buy a Jetta for her kid brother.

Prices for the new U.S.-market Jetta begin at $15,995 (€12,995).

Gallery: VW Jetta gets public unveiling in Time Square with Katy Perry