Renault has built a life-size version of its F1 car out of Lego bricks as part of a dramatic new installation for its Atelier Renault venue in Paris.
The 5.4-meter long creation will be revealed on November 30 in the giant shop, and a bucket seat, steering wheel, and tires from one of the real RS 17 racing cars that was raced around the world this year. The car took 600,000 Lego bricks to put together.
L’Atelier Renault is the French car manufacturer’s massive flagship store at 53 Champs-Elysées and shows off the wider Renault brand as well as its cars for sale.
If you happen to be in Paris on December 9 and shopping for a new Renault, the car maker says that it’s having a Christmas-themed fun day at the location, with face painting, balloons and a Lego station where kids can build their own miniature version of the RS 17 to take home, much like the one pictured.
"For many people, Formula 1 is a dream world to which they can only get close thanks to television coverage of races," said L’Atelier Renault’s general manager Patrice Baheux. "At Renault Sport Formula One Team, our motto is “making the impossible possible”, and we strive to apply this to everything we do. Lego, a brand familiar to all, has given us an opportunity to open the doors to the exceptional world of F1. We’re very proud of the result!"
There’s plenty to do inside the Atelier – there’s a Renault cafe, lots of toys for sale to the youngest Renault fans that might be visiting the place, and exciting activities that the whole family can enjoy. You can even take a selfie in a Formula 1 car if you really fancy.
Renault celebrated 40 years in F1 this year with a range of celebrations around the world, of which the new Lego RS 17 is just the latest.
The passion-inspiring worlds of Renault Sport Formula One Team® and LEGO® France join forces at L’Atelier Renault
Renault Sport Formula One Team® and LEGO® have formed a major partnership driven by passion to mark the 40th anniversary of Renault’s involvement in F1.
L’Atelier Renault is to display a full-sized R.S.17 Formula 1 car made entirely of LEGO bricks, plus a brand-new set of activities for young and older visitors alike.
Young fans of LEGO and F1 will be able to take part in free creative workshops featuring LEGO bricks.
Boulogne, November 29, 2017 - Renault Sport Formula One Team® and LEGO® have formed a major partnership driven by passion to mark the 40th anniversary of Renault’s involvement in Formula 1.
L’Atelier Renault, a stage for all passions
As of November 30, Parisians, tourists and anyone with a passion for Formula 1 and the world of LEGO® will be able to visit L’Atelier Renault to discover a full-sized single-seat R.S.17 built entirely out of LEGO®, plus an exciting programme of events for fans both young and old.
Renault Sport Formula One Team® and LEGO® both have a knack for bringing together communities of all ages who share a real passion for these iconic companies and the worlds they represent. Renault is joining forces with LEGO®, which offers an incredibly rich creative outlet to all generations, to celebrate the 40th anniversary of its involvement in Formula 1, as well as its many landmark victories, while showcasing a symbol of athletic excellence for all the world to see.
Patrice Baheux – General Manager, L’Atelier Renault
For many people, Formula 1 is a dream-world to which they can only get close thanks to television coverage of races. At Renault Sport Formula One Team®, our motto is ‘making the impossible possible’, and we strive to apply this to everything we do. LEGO®, a brand familiar to all, has given us an opportunity to open the doors to the exceptional world of F1. L’Atelier Renault, our brand’s international showcase where passions come to life, orchestrated the operation, which blends creativity and entertainment. We’re very proud of the result!
Emilie Carle – Head of Communications, LEGO France-Iberia
The LEGO® brand symbolises a powerful world of imagination for our customers. The creativity of children and adults alike, which lies at the heart of any LEGO® experience, contributes every day to building a magical world that crosses over generations. This partnership with Renault Formula One Team® was an obvious choice for us, not only because of the common values we believe in, but especially because of our shared passion. Alongside our partner, we are proud to be celebrating Renault’s 40th anniversary in F1 and to be opening the doors of this universe to all of its fans.
A full-sized Renault R.S.17 built entirely out of LEGO®
As of November 30, the LEGO® F1 R.S.17 – a 5m40 full-sized version entirely built out of the famous building blocks – will be displayed exclusively at L’Atelier Renault.
This unique and exclusive creation made of 600,000 LEGO® pushes the boundaries of the brand’s creativity even further.
After more than three weeks of painstaking work, the LEGO® R.S.17 will take pride of place inside L’Atelier Renault to the delight of F1 and LEGO® fans alike. Featuring tyres, a bucket seat and a steering wheel which were actually used on F1 circuits, the car is sure to create a buzz at Renault’s international showcase.
Visitors will be invited to take a seat in the R.S.17 and immortalise the moment with a photograph. As the icing on the cake, L’Atelier Renault has invited Father Christmas to come and share this magical experience during the holidays!
An exclusive “Renault Sport Formula One Team® X LEGO® France” day for all at L’Atelier Renault
Starting at 10:30am on Saturday, December 9, and continuing all day, Parisians and anyone with a passion for Formula 1 and the world of LEGO® will be able to enjoy special activities, free workshops for all ages and loads of surprises at Renault’s emblematic showcase.
- ‘Fun Zone’ LEGO® workshops to build mini-F1 cars to take home,
- A racing-themed face-painting stand,
- A stop motion workshop to learn how to make a film with your LEGO® creations,
- Free balloons,
- Exclusive Renault Sport Formula One Team® - LEGO® photo opportunity,
- Photo opportunity with Father Christmas* aboard the LEGO® R.S.17.
(*) December 1-17: Wednesdays (11am to 7pm), Saturdays (11am to 9pm), Sundays (11am to 6pm).
December 18-24: daily (11am to 8pm)
Kids’ workshops year-round
While Renault Sport Formula One Team® and LEGO® have made this first step of their collaboration a major event, the next chapters will unfold through a long-term partnership.
As of December 9, 2017, and throughout 2018, young LEGO® and F1 fans will be able to participate in free creative LEGO® workshops at L’Atelier Renault’s Fun Zone! These exclusive events will be offered year-round to prolong the Renault Sport Formula One Team® x LEGO® experience, delighting aspiring young artists with opportunities to build and take home their own mini F1, discover the challenges of build