Network of 35 dealers in 19 countries to be in place by 2011. McLaren hopes to expand that number further in 2012 but does not foresee a dealer network larger than 70.
McLaren is developing a global dealership network that will help expand its sales over the next couple of years and reach its goal of selling 4,000 units a year.
McLaren Automotive wants to have a network of 35 dealers in 19 countries in place by 2011, with 12 in Europe and 8 in North America. Plans are to expand that network further in 2012 but McLaren doesn't foresee a network larger than 70 dealers. The automaker hopes to announce 23 new dealers before launching the MP4-12C in July.
McLaren will be represented in global cities such as Toronto, Chicago, Zurich, Sydney and Dubai. Its cars will continue to be built alongside the company's Formula One vehicles at its Technology Centre (MTC) in Woking, England and it wants to create a connection with customers based on its Formula One credentials. McLaren aims to retain its brand image as a highly specialized maker of high-performance cars that distinguish it from other luxury and premium brand competitors, some of whom also build far more tame sedans and coupes.
"We will also develop a global network that has fewer retailers than our competitors, selling a smaller volume of higher quality cars," said Antony Sheriff, Managing Director at McLaren Automotive, in the press release.
The MP4-12C will be making its public debut in July at the Goodwood Festival of Speed in the U.K. The company plans on producing and selling 1,000 12C's for 2011.