Lexus gets into the web film game with new online mini-movie. The film is available online at www.lexusdarkride.com.
Lexus is getting into the promotional short-film making game that has well served its premium brand competitors such as BMW and Audi.
It is the Lexus CT 200h hybrid, an upcoming compact sedan, in the starring role of this 12 minute and 30 second film called "Dark Ride." The film features the actor Norman Reedus (playing a character named Tony) driving the car through the Nevada and California desert trying to keep the CT 200h prototype from some nefarious people trying to get their hands on it.
In the high-definition film "the customer" is riding shotgun and directing Tony's driving moves. The film is now available online at www.lexusdarkride.com where viewers can take advantage of an interactive feature which allows them to place themselves in the passenger seat as "the customer."
The Lexus CT 200h goes on sale in the U.S. market early next year (2011).