While Alfa Romeo made a limited return to the United States with the 8C Competizione, a full scale onslaught could occur in 2012. Full details inside.
While Alfa Romeo made a limited return to the United States with the 8C Competizione, a full scale onslaught could occur in 2012.
During a speech last week, Fiat's CEO Sergio Marchionne said "I'm a lot more confident now that Alfa Romeo will reconstitute a product offering that is acceptable globally, and more in particular in the United States and Canada. There is a strong likelihood that the brand will be back here within the next 24 months."
While details are limited, Alfa Romeo's North American lineup would likely include the 159 replacement dubbed Giulia (a mid-sized sedan and station wagon) and a Chrysler 300-based 166 replacement. These models could be joined by the MiTo, considering several have been spotted in Metro Detroit.
Alfa's return to the U.S. could be a key turning point for the brand. In past decade, sales have been in a virtual freefall. Last year, Alfa was only able to sell 102,000 vehicles - a decline of 101,000 units compared to the year 2000.