Lotus has teamed up with Naomi Campbell to raise money for relief efforts in Haiti. Eight cars will be auctioned off and all proceeds go to the White Ribbon Alliance.
Lotus has teamed up with supermodel Naomi Campbell to raise money for relief efforts in Haiti.
To help the devastated region, Lotus created eight special edition "Naomi for Haiti" Evoras. Designed by Donato Coco (with input from Campbell), the Evoras feature bespoke styling and special interior trim.
The cars will be auctioned at the Fashion for Relief charity event on February 18th. All proceeds will go to the White Ribbon Alliance, an organization that will be assisting in rebuilding the healthcare system in Haiti.
According to Campbell, "I am deeply saddened by the recent tragedy in Haiti. So many have been killed and severely affected by the earthquake - women and children in particular are most vulnerable in disasters. Fashion is universal, personal and touches everyone. I am delighted that Lotus Cars is supporting my Fashion for Relief TM charity and I am sure with such generous help we will raise crucial funds to help save the lives of women and children."