In an effort to steal sales from their key rival, GM and Ford have announced new incentives to lure recall-wary Toyota owners.

In an effort to steal sales from their key rival, GM and Ford have announced new incentives to lure recall-wary Toyota owners.

The GM incentive offers current Toyota lessees up to $1,000 to terminate their lease and get a new GM vehicle. If they plan to finance their purchase, GM is offering zero percent interest for 60 months on most models. Last but not least, cash buyers can get $1,000 in down-payment assistance.

In an interview with the Detroit Free Press, GM's general manager of retail sales support, Steve Hill, said "...we're just getting barraged by phone calls from our dealers and our field personnel telling us about ... customers from Toyota calling and stopping in."

Like GM, Ford is offering Toyota, Lexus, and Scion owners up to $1,000 to buy or lease a new Ford product (the incentive also applies to Honda and Acura owners).

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