Audi of America has turned into a rebel of sorts lately when it comes to the U.S. market. With increased U.S. advertising budget by 20 percent, increased market share and a successful "clean diesel" marketing campaign versus competitors pursuing an emissions strategy based on hybrid vehicles, it seems Audi is hitting their stride.
Marketing gurus at AdAge.com are refering to Audi's approach as a "refreshing change." However, after viewing Audi's latest commercial, some may diasagree. The commercial portrays a man trying to commit suicide via carbon monoxide poisoning in his Audi A5 3.0 TDI but fails since not enough CO gas is emitted from Audi's "clean diesel" engine.
With this new aggressive attitude Audi officials are keen to point out the flaws of competitors. In this eight minute video, Audi of America Chief Marketing Officer, Scott Keogh, connects with a solid jab aimed at the U.S. automakers and their "hopelessly bland marketing" tactics.