Ford used the International Consumer Electronics Show in Las Vegas to debut their new MyFord touch screen system. The unit works well with the Ford SYNC voice-operated infotainment system, and adds multiple LCD screens into the mix.
One of those LCDs is an eight-inch touch screen with customizable menus that offers drivers and passengers an alternative to the Sync's use of voice commands. Two more 4.2-inch LCD screens were placed in the instrument cluster behind the steering wheel which provides loads of information allowing the driver to keep current while looking at the road. Directional pads were also installed on the steering wheel.
Despite that statement, it is no coincidence Ford chose the 2010 CES for this introduction. Kia generated significant attention at the CES with their debut of the UVO, a Sync rival also powered by Microsoft. Now that other automakers are considering voice-operated infotainment systems, Ford's touchscreen system is an effort to stay ahead of the competition.