Mitsubishi has announced a new business plan called â€œStep Up 2010â€ which includes the introduction of several new models. The companyâ€™s goal is to increase sales from 1,337,000 to 1,422,000 by 2010.
Mitsubishi has announced a new business plan called “Step Up 2010” which includes the introduction of several new models. The company’s goal is to increase sales from 1,337,000 to 1,422,000 units by 2010.
Part of the revitalization plan focuses on expanding Mitsubishi’s lineup in terms of several key segments including minicars, small cars, medium-sized cars, and SUVs. Midsize vehicles become Mitsubishi’s number one priority globally, while small and micro cars will be the main focus in Japan and Western Europe. SUV’s will be targeted for emerging markets such as Russia, China, India, Brazil and the Middle East. The company will also step up development of clean diesel technology and add twin clutch transmissions to vehicles in the North American, European and Japanese marketplace.
Europe will see the introduction of a new SUV which is expected to be smaller than the Outlander. The new model will provide better fuel economy as well as reduced emissions. Mitsubishi will also build an electric vehicle which will be available in select markets. Based on the i MiEV research concept, the new vehicle will incorporate the last advancements in green technology including the use of lithium batteries.