Korean automaker Kia is making big strides in the industry. At Geneva the company unveiled the SOUL concept cars with three different souls for buyers of different kinds. SOUL Diva, SOUL Burner and SOUL Searcher are the names given to the vehicles.

SOUL Diva is said to be the uhm, diva of the range, as the name suggests. Aimed squarely at the ever-growing female market, the car offers bling and glitter, with a full-length panoramic sunroof, black imitation leather to match the fake Guchi bag and Pony-hide carpeting. Seats are even stitched to look like sofas.

SOUL Burner is clearly not for the church-goers in the group, with its very intrusive exterior marked by dragon tattoos, black paintwork, dragons on the bonnet and on the side. It even has four individual seats, defining boundaries for all passengers in not-so-subtle ways.

Last on the list is the SOUL Searcher which is for the conservative among us, the type who don’t really want to be noticed driving down the street. SOUL Searcher is meant to engulf passengers in its tranquility of Korean and other Far Eastern cultures in spirit.

Gallery: Kia's Soul unveiled at Geneva

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