Starting out in life as a manual BMW M3 with the Competition Package, this special version of the performance sedan comes to celebrate 30 years of the M3 in the United States by adopting a red, white, and blue theme. The first order of business was to give it a special exterior paint and the talented folks from BMW Group Designworks decided to go with an eye-catching Frozen Red II Metallic shade that looks rather cool thanks to its “frozen” appearance.
Only this M3 30 Years American Edition gets those shiny golden alloy wheels measuring 19 inches at the front and 20 inches for the rear axle. It’s the same story with the M color stripes on the CFRP roof and there’s also a 30th Anniversary graphic on the rear sunshade to further separate this car from the regular M3.
There’s more to this unique M3 than its one-off styling accents as BMW has also installed a multitude of M Performance parts, such as the shock absorbers with red coil springs as part of the adjustable sports suspension. At the back, a wing made entirely out of carbon fiber has been added and it’s adorned with racing stripes. The exhaust system is also from the list of M Performance goodies and comes bundled with a titanium rear silencer and carbon finishers.
But it’s the interior that really stands out as a result of the tri-color red, white, and blue upholstery. The seats are wrapped in Merino leather from the BMW Individual catalog and feature Opal White surfaces with Mugello Red Merino stripes and blocks of Fjord Blue Merino as a nod to the American flag. Some black leather appointments here and there come to spice up the cabin and a 30th Anniversary graphic has been applied onto the headrests as well as on the dashboard. More M Performance trinkets can be seen on the inside to round off the changes.
BMW isn’t saying for the moment how much the one-of-one M3 30 Years American Edition costs, but it does mention the car will be up for grabs after SEMA, which will come to an end on Friday, November 3. For what it’s worth, it goes without saying it will be a lot more expensive than a regular 2018MY M3 fitted with the Competition Package, which retails for $71,200.
Gallery: 2018 BMW M3 30 Years American Edition
World premiere: 2018 BMW M3 30 Years American Edition celebrates the 30th Anniversary of the M3 in the US with a one of a kind design created by BMW Group Designworks, built through BMW Individual (available in USA only).
The BMW M3 (combined fuel consumption: 8.8 (8.3)/100 km; CO2 combined emissions: 204 (194) g/km) is one of the most recognized vehicles in the automotive industry, spanning a long history of success that seems to have no boundaries, today it is still considered as one of the purest high performance street sports cars. With the launch of the first generation BMW M3 in 1986, BMW M revolutionized the sports car as it was, built first and foremost for performance. Originally conceived as homologation special for Group A Touring car racing – as seen in the German Touring Car Championship (DTM), it became the most successful touring car in the history of BMW. Its arrival to the US market in 1987 signaled the birth of the legend in America and to celebrate its first 30 years on the road and track, BMW Group Designworks teamed up with BMW Individual to create a one of a kind design highlighting its Motorsport heritage through American iconography.
Exterior inspired by an original M color and the American flag motif.
With its finger on the pulse of the American experience, BMW Group Designworks has created an American color inspired theme for the 30th Anniversary of the BMW M3 in the US. What better way to celebrate the US arrival of the M3 than a palette of red, white and blue. The 2018 BMW M3 30 Years American Edition design started life as a 6-speed manual transmission BMW M3 Competition Package but it was quickly transformed into a very special and unique vehicle as noted by its striking exterior color, Frozen Red II Metallic. Although the name of the exterior color is described as “frozen” for the low gloss finish, as if the car is coated with a layer of frost, the heat of the red pigment radiates from within, illuminating the muscular BMW M3 surfaces. Frozen Red II Metallic also speaks to the iconic BMW Henna Red of the original M3 from the 1980’s.
The gilded tone is making a comeback after its eighties hey-day and so complementing the exterior are a set of one-off M Performance Golden light alloy wheel (763M Style – 19-inch front, 20-inch rear), the color inspired by the M3 E30 Warsteiner DTM racing wheels. Also exclusive to the exterior are the M color roof stripes that emphasize the M identity on a premium material, carbon-fiber-reinforced plastic (CFRP), as well as a 30th Anniversary graphic applied to the rear sunshade.
The exterior is complimented by an all-American, interior tri-tone color scheme.
The interior could not be less special and the designers quickly identified that there is nothing more American than red, white and blue. Open the driver’s door of the 2018 BMW M3 30 Years American Edition and its interior shines through with a continuation of the exterior theme through an expertly crafted tri-color Merino leather interior by BMW Individual. The BMW Individual Opal White Merino leather interior provides a base for red stripes and blocks of blue. The red stripes are expressed in Mugello Red Merino leather and the blue is Fjord Blue Merino leather. Red, white and blue contrast stitching provides a patriotic detail even at the smallest scale. Red stripes can be seen on the side bolster, lower instrument panel and the door panel. Blue is reflected in the seat insert. Opal White surfaces feature red contrast stitching on the seats, lower section of the instrument panel and center door panel, hile Mugello Red facades includes white contrast stitching on the seat bolster stripe, upper section of the lower instrument panel, and armrest upper and lower panels. Fjord Blue is present at the seat insert as well as the seat back shell insert. Black leather makes use of Blue/Red contrast stitching on upper instrument panel on driver’s side, door handle, center console knee bolster and gear shift bag. In addition, the American flag is adorned with a gold fringe when displayed in doors.
The 30th Anniversary graphic was inspired by the 3 Series 40th Anniversary graphic. The bold red, white and blue color scheme is tempered by a subtle motif inspired graphic inscribed on the headrest, decorative trim and the rear sun-shade. The achromatic graphic juxtaposes “30th” over the American flag symbolizing the thirty years Americans have been expressing their passion for the BMW M3 in the US.
BMW M Performance Parts round-up the BMW M3 30 Years American Edition. The shock absorbers with contrasting red coil springs featured on the 2018 BMW M3 30 Years American Edition are clearly distinctive features of the adjustable M Performance Sports suspension, allowing the driver to lower the vehicle’s ride height between 5 and 20 millimeters via the adjustable spring plate. The M Performance sports suspension, enables customers to experience racing-inspired driving dynamics in everyday use on the road.
Motorsports aerodynamics are present in this one of a kind M3 through the BMW M Performance rear wing. This aerodynamic component is handmade completely from carbon fiber (wing, side sections, support brackets) and is accentuated with racing stripes, bringing motorsport know-how to the streets and tracks.
Derived directly from motor racing, the one-off golden M Performance wheels, which are milled and weight-optimized entirely from a forged blank, contribute towards even better steering behavior, resulting in a further increase in driving dynamics. The wheels are matched with Michelin Pilot Sport Cup 2 tires for maximum grip and performance.
The lightweight valve controlled M Performance exhaust system with titanium rear silencer generates a highly emotive sound reminiscent of sports car racing and adds two 93 mm dual tailpipe finishers made from carbon with the M logo to create a striking and unmistakable appearance.
In the interior, the M Performance armrest, door handles and shift knob complete the tri-tone color scheme look and ensures an all-round, high quality touch and feel. The armrest has a striking appearance thanks to its noble materials and special look: Alcantara and Carbon trimmed with contrasting three-colored M-stitching. Visually, the seam traces a line all the way to the handbrake grip completing the overall M Performance look that extends over the center console and new M Performance shift knob.
One lucky customer will be able to get behind the wheel of this one of a kind 2018 BMW M3 30 Years American Edition as it is expected to be available for purchase after the show conclusion. Details will be provided to interested parties at the BMW Booth (68000) outside the South Hall on the Performance Pavilion area.