The crossover market is booming and Ford is keen to get in on the act with their attractively styled Kuga. WCF are on the ground in Geneva to bring you these shots.

Kuga is go! Displaying the highly successful “Kinetic” styling ethos seen on the S-Max and C-max, Ford’s new crossover is sure too woo new customers on its styling alone. Ford is entering a blossoming market which appears to be filling fast. Opel, Peugeot, Mazda, Honda, Toyota (I could go on) all have crossover vehicles in the European market and even Renault, with the help from their friends at Nissan are joining the party in the form of the Koleos.

Based on Ford’s highly successful C-platform, the Kuga aims to build on Ford’s renowned reputation for fine driving characteristic but also provide an element of off-road ability. The proportions look great and the Kuga definitely shares some styling elements with its Volvo XC60 cousin. The Kuga is designed to accommodate five adults in comfort and provides storage compartments under the rear seats and the rear luggage area to enable the car to also fit in five adults worth of luggage.

Power is derived from Ford’s trusty DW10 2.0L turbocharged TDCi 4 cylinder diesel which pumps out 136 PS and more importantly 320Nm of torque through a Haldex intelligent All Wheel Drive system. The Kuga’s AWD CO2 figure of 169g/km is impressive and claimed to the best in class according to Ford.

John Fleming, the company's President and CEO appears to be excited at the Kuga’s prospects saying; "I firmly believe Kuga will appeal to many loyal Ford customers looking for something a bit different, but will also be capable of repeating the success of S-MAX in bringing new customers to the Ford brand. A distinctive 'kinetic design' exterior, Ford's acclaimed on-road vehicle dynamics and premium-like product quality are just some of the highlights Kuga will bring to this fast-growing market segment."

Fast growing indeed, almost packed one might say. However, Ford’s Kuga should be able to stand out from its adversaries with its modern styling and frugal powertrain.

Gallery: Ford Kuga Debuts in Geneva