Dashboard warning lights? Let's get rid of them.
More than 70 percent of people from the United Kingdom can’t recognize basic dashboard symbols, according to a new survey by Romanian budget brand Dacia.
The car maker has started a crusade against what it calls pointless technology, calling for a more simple approach to life that will make people happier.
Of the survey’s 2,000 respondents, 84 percent thought that technology has become too confusing. An astonishing one in five respondents admitted to having three or more kitchen gadgets that they never use gathering dust in the cupboard.
Six percent of those surveyed were stuck at traffic lights because they couldn't work out how to press the buttons on the crossing, and one in 12 of those quizzed admitted to only buying velcro shoes.*
Louise O’Sullivan, head of Dacia UK said: "We don’t do pointless tech at Dacia, and we believe this survey shows that we are on to something. We pride ourselves on giving our customers just what they need, and on doing that very well."
Pointless tech includes the radio, which doesn’t come as standard on the entry-level £5,185 Dacia Sandero.
*(these ones are made up)
Gallery: 2017 Dacia Sandero
SIX OUT OF TEN BRITS ARE RENDERED CLUELESS BY THEIR WASHING MACHINE AND NEARLY 70% FAIL TO RECOGNISE CAR DASH SYMBOLS
CONFUSED BY TECH: SURVEY FINDS SIX OUT OF TEN BRITS ARE RENDERED CLUELESS BY THEIR WASHING MACHINE AND NEARLY 70% FAIL TO RECOGNISE CAR DASH SYMBOLS
- A huge 84% of the population believe that gadgets have become too complicated
- One in ten Brits use just 10% of tech on their gadgets
- Less than a quarter are able to use all of their cars’ functionality
- More than a third of UK adults only use half of the available technology on their smartphone
- Almost 60% of us just leave our technology on the same one or two modes
- Survey of 2,000 adults conducted by Dacia
Brits are spending billions of pounds a year* on technology with functions and features that they never use, with the average UK adult admitting to using less than 60 per cent of the available settings on their gadgets regularly and almost one in ten using less than 10 per cent*.
The poll of 2,000 UK adults, conducted by no-nonsense car brand Dacia, also found that more than a third named smartphones as the gadget with the most unused functions, on average using less than half of the settings available.
With 84% of the population believing that gadgets have simply become too complicated, it is no surprise that nearly 60 per cent just leave tech on the same one or two modes rather than experimenting with all the different options available.
This complexity also means that one in five Brits owns three or more kitchen gadgets that they simply never use, six in ten have no idea how to fully operate their washing machine and 15 per cent of confused shoppers have returned a piece of technology because it was too difficult to use.
Nearly a third of respondents have bought a piece of exciting tech, like a drone or VR headset, which has been sitting in storage after the first couple of uses. Of these, 55 per cent believe they’re missing out on good experiences by not knowing how all their tech really works.
Half of Brits say they just don’t have time to learn how everything works properly and a quarter think that as long as it does all they need it for, they’re happy.
Louise O’Sullivan, Head of Dacia UK, said: “The influx of gadgets and technology into our lives was supposed to make living easier but our survey showed that millions of people aren’t even using half of the functions their tech offers, which makes you question how much benefit the user is getting.”
When it comes to their cars, Brits only use two thirds of the settings available and the same amount said they don’t understand all the symbols on their dashboard, with a tenth admitted they hardly know what any mean.
Louise, continued: “There’s a lot to be said for simplicity in gadgets, things that have just a few functions and perform them well.
“At Dacia we believe in providing everything you need and no more with a continued focus on good value - it’s the way we’ve always done things. Simple is smart, however, we also believe that if there’s a benefit to the user by adding technology, then it’s worth doing – provided it gets the balance right and remains useful, rather than paying for over-complicated add-ons that aren’t really required.”
She concluded: “We don’t do pointless tech at Dacia, and we believe this survey shows that we are on to something. We pride ourselves on giving our customers just what they need, and on doing that very well.”