Blind Turkish artist Esref Armagan is invited to "see" the new 2011 Volvo S60 and to draw it for the public. Watch the trailer.
Esref Armagan is a Turkish artist born blind. Like any other blind person he uses his hands and other senses to "see" people and objects. Volvo invited him to come feel the upcoming S60 sedan and draw it. Armagan was the first ordinary public member to "see" the car in any context. Following this teaser trailer in which he jokingly promises not to look, the full film and event goes live on the company's Facebook page on October 26. Users can discuss it and even ask the artist to draw specific parts for them to see.
"Since the car itself is not being launched until the Geneva Motor Show next year, this is a unique way for us to show an extraordinary artist's rendition of the forthcoming model," says Lukas Dohle director of Live Communication and Social Media.
Armagan has been featured on the Discovery channel where he stunned Canadian scientists with his ability to accurately capture perspective. He has previously painted objects such as historic buildings and forests, and even a portrait of President Bill Clinton. But never before has he been challenged by a car.
"It was an honour for me to be asked to do this," he said "and I take it as a confirmation of my ability as an artist."
Note: Pictures show an S60 Concept car exhibited at the 2009 NAIAS.