One proposed alternative name for the Brawn GP team in 2009 was vetoed because it risked overstating its relationship with engine supplier Mercedes.
In the wake of the management buyout after former owner Honda's withdrawal, the Brackley outfit considered reviving the Tyrrell name, while Ross Brawn preferred the moniker 'Pure Racing' over naming the team after himself.
"There were several options," he said in an interview published by Italy's La Stampa.
"Pure Racing appealed to me, but our engine was Mercedes and therefore we would have been 'Pure-Mercedes'," he added.
Ironically, during the course of the season as Brawn GP, the team's relationship with Mercedes flourished, and it is now rumoured that a 75 per cent buyout is on the cards.