Limited exclusively to customers in Atlanta.

We have good and bad news for all the Porsche fans out there, who can’t afford a vehicle from the German sports car brand. It is starting a new subscription program, which will provide customers a “flexible access to Porsche vehicles via a mobile app.” However, the Porsche Passport will be available exclusively in metro Atlanta.

The program will give clients access to a total of 22 different Porsche cars, offered with no mileage restrictions. It is the result of a cooperation between the automaker and Clutch Technologies, both based in Atlanta.

Porsche Updates The Program

"Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations,” President and CEO of Porsche Cars North America, Klaus Zellmer, commented. “Catering to customers' desire to experience our sports cars in new ways is a part of our core strategy. With Porsche Passport, we now offer our customers a simple and flexible driving solution at their fingertips."

Porsche Passport will feature two membership plans. The first one is an entry-level program, called “Launch”, which gives access to eight Porsches, including the 718 Boxster and Cayman S, as well as the Macan S and Cayenne, for a monthly fee of $2,000.

If you want an access to all 22 models of the marque, you will have to make a $1,000 upgrade to the “Accelerate” program, which includes the 911 Carrera S, Panamera 4S, Macan GTS and Cayenne S E-Hybrid SUVs, in addition to the vehicles offered in the "Launch" package.

Porsche Experience Center in Atlanta

The fixed monthly fee covers all the expenses for the selected car, including vehicle tax and registration, insurance, and maintenance, as well as detailing. If you live in Atlanta and want to sign up, you have to only download the Porsche Passport app available on Apple and Android devices to apply for membership. It’s important to note, however, that both packages require a one-time activation fee of $500.

Learn more about the Porsche Passport in the press release section below.

Source: Porsche Cars North America

Gallery: Porsche Experience Center in Atlanta

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Porsche Passport provides members with on-demand use of up to 22 model variants

Atlanta, Georgia. Porsche Cars North America, Inc. (PCNA) today introduced Porsche Passport, a new sports car and SUV subscription program, which provides members flexible access to Porsche vehicles via a mobile app.

This month-to-month subscription program offers frequent vehicle exchanges, unrestricted mileage, and on-demand access for up to 22 different Porsche models. In a new relationship with Clutch Technologies, LLC, Porsche Passport will conduct its pilot program in metro Atlanta, which is home to both companies.

"Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations. Catering to customers' desire to experience our sports cars in new ways is a part of our core strategy," said President and CEO Klaus Zellmer of PCNA. "With Porsche Passport, we now offer our customers a simple and flexible driving solution at their fingertips."

Porsche Passport provides white-glove vehicle delivery in metro Atlanta through two membership plans - "Launch" and "Accelerate."

  • "Launch": Includes on-demand access to eight model variants such as the 718 Boxster and Cayman S, as well as the Macan S and Cayenne, for a monthly fee of $2,000.
  • "Accelerate": Includes on-demand access to 22 model variants such as the Porsche 911 Carrera S, the Panamera 4S sports sedan, the Macan GTS and Cayenne S E-Hybrid SUVs, in addition to the vehicles offered in the "Launch" package, for a monthly fee of $3,000.

Membership plans include vehicle tax and registration, insurance, and maintenance, as well as detailing, for the fixed monthly fee. To sign up, Atlantans can download the Porsche Passport app available on Apple and Android devices to apply for membership. Both plans require a one-time activation fee of $500, and membership approval is dependent on a background and credit check. Once approved, the vehicle will be delivered to the member's requested location in metro Atlanta beginning November 2017. Users can schedule same day or future vehicle exchanges through the Porsche Passport app.

"Porsche Passport will provide increased choice and flexibility for new target groups in the Atlanta market," said Vince Zappa, President of Clutch Technologies. "Clutch is proud to be the enabling technology behind the service."