Beginning with October 5, Audi will accept orders for its all-new flagship model set to carry a starting price in Germany of €90,600 (€6,600 more expensive than the outgoing model) for the entry-level A8 55 TFSI Quattro model.


Paving the way for the company’s new somewhat confusing nomenclature, the fourth-generation A8 will be initially offered with a V6 3.0-liter TFSI engine delivering 340 horsepower (250 kilowatts) and 369 pound-feet (500 Newton-meters) of torque. Equipped with the gasoline unit, the fullsize luxury sedan will sprint to 62 mph (100 kph) in 5.6 seconds or a tenth of a second later if you opt for the A8 L available from €94,100 (€4,200 increase).

The other engine available upon launch is the familiar V6 3.0 TDI with 286 hp (210 kW) and 443 lb-ft (600 Nm). It’s good for a sprint in 5.9 seconds onto an electronically governed top speed of 155 mph (250 kph). Name of the model? That would have to be A8 50 TDI Quattro.

Audi has taken the time to explain once again its new naming scheme that will be implemented all over the world:

“The reference value for the double-digit number combination is the power output of the individual model in kilowatts. The numeral combinations increase in increments comprising five designations each, and they represent the hierarchy within both the respective model ranges and the brand’s overall model portfolio. Thus the numeral combination “50” will in future appear on the back of those models which deliver between 210 and 230 kW of power; “55” stands for the power output range between 245 and 275 kW. “

Regardless of the engine you go for, the new A8 features as a mild-hybrid setup bringing an extended start/stop function, engine-off coasting, and brake energy recuperation to slash fuel consumption by up to 0.7 liters / 100 km in real world driving conditions. The S-Class, 7 Series, and LS rival comes fitted with a belt alternator starter as an integral component of the 48-volt main electrical system.

For those in need of more power, the beefier 4.0 TDI and 4.0 TFSI units with eight cylinders are both set to arrive sometime in 2018 when most likely the engine range will be topped by the silky smooth W12. Further down the line, the S8 will be back and could be joined by a plug-in hybrid S8 E-Tron, with both rumored to use powertrains from the Porsche Panamera.

Details about the U.S.-spec version have not been disclosed so far, but Audi could decide to show the A8 for North America as early as December in Los Angeles or a month later in Detroit. When it will arrive, it's going to command a premium over the outgoing A8 L priced from $82,500.

Source: Audi

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Gallery: 2018 Audi A8

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Presales start for new Audi A8

  • Luxury sedan is available to order in Germany from October 5
  • Premiere for new type designation at Audi
  • Price for A8 starts at 90,600 euros, long-wheelbase version costs from 94,100 euros

At the Audi Summit in Barcelona the brand with the Four Rings celebrated the world premiere of the new Audi A8. Customers in Germany will be able to order the luxury sedan from October 5. With strikingly stylish design, first-class chassis solutions, a touch operating concept and the electrification of all drive units, the fourth generation of the A8 provides the latest reference for Vorsprung durch Technik. The basic price in Germany for the flagship is 90,600 euros; the long-wheelbase version starts at 94,100 euros.