The utilitarian vehicle won't be restricted to China as it will be sold globally.
After getting back in the pickup truck business earlier this year with the new model simply called “Pick Up,” the PSA Group has announced today it will soon commence work on a one-ton workhorse slated to arrive by 2020. While the Pick Up built with Dongfeng is based on an older platform that dates back to the late 1990s, the next pickup to come from PSA is going to ride on a new platform developed in collaboration with Chinese joint-venture partner ChangAn.
The yet unnamed model is going to be assembled in Dingzhou, China at ChangAn’s existing factory tailored to light commercial vehicles. Unlike the aforementioned Pick Up sold exclusively in Africa, the new one-ton pickup will be available in global markets.
The two companies have promised the pickup will be engineered to meet “the most stringent worldwide regulations and customers expectation with a very strong design and uncompromised quality and durability.” Other LCVs are expected to benefit from the new platform, following the pickup’s launch in 2020.
This tie-up is part of PSA's “Push to Pass” master plan, which calls for tripling overseas sales of LCVs by 2021, following a projected 30-percent hike in 2018 compared to current volumes.
PSA’s announcement comes only a few months after revealing plans for a closer collaboration with ChangAn Automobile to bolster the DS luxury marque in China by launching one new model each year starting with 2018. A year later, the DS premium brand will begin to add plug-in hybrid and fully electric vehicles to its portfolio tailored to the People’s Republic.
It remains to be seen whether the one-ton pickup truck will be sold in Europe where more and more companies are joining the segment. Recent examples would have to be Mercedes with the X-Class and Renault with the Alaskan, both of which are based on the Nissan Navara. It could make it onto the old continent considering Europeans are buying more and more one-ton pickup trucks, with deliveries increasing by 19 percent to 80,600 units in the first half of 2017.
Source: PSA via Automotive News
Peugeot Pick Up
Groupe PSA and ChangAn to develop a new one-ton pick-up
First application of the agreement signed in June by both partners to reinforce their cooperation
• Partners agree to co-develop a new vehicle platform
• A new one-ton pick up to be launched by 2020
Following the framework agreement signed last June 7th, ChangAn Automobile and Groupe PSA go one step further today, signing an agreement to co-develop a new vehicle platform to be implemented in Ding Zhou ChangAn plant, dedicated to LCV s and to develop a new one-ton pick-up for both partners.
This new vehicle should meet the most stringent worldwide regulations and customers expectation with a very strong design and uncompromised quality and durability. At a first stage, the one-ton pick-up should be offered to Chinese customers and Groupe PSA overseas markets.
The LCV market represents 14 million vehicles worldwide in 2016, the one-ton pickup represents 18% of this market, with a yearly 5% increase worldwide.
Mr Patrice Lucas, EVP of Programs and Strategy at Groupe PSA commented: “This new product, which is complementary to the Peugeot pick-up recently launched in Africa, is in line with the core model strategy of Groupe PSA and will support our come back on this growing market segment. It will contribute to achieve the objectives set for the Push to Pass planregarding LCVs with a target to increase volumes by 30% by 2018 and triple overseas volumes by 2021 ”.
Mr Mingxue YUAN, EVP Cooperation and Strategy - ChangAn added: “This first common development for a new generation of one-ton pick-up is a great opportunity for both companies to hit markets in China and Overseas. It is a strong milestone in a long term cooperation between Groupe PSA and Chang’an.”