Apparently we're all too stuffy and conservative when it comes to our cars.

How much do you care about the color of your car? According to Nissan, most of you should care a lot more because the shade you currently have on your car doesn’t match your personality. The automaker recently conducted a poll through Europe about car colors and choices, and came to the conclusion that 86 percent of the people polled have a car that’s absolutely the wrong color for the kind of person they are. Seriously? Yeah, seriously.

 

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Of course, Nissan didn’t just suddenly decide to question everyone’s taste in car colors. The study was done to promote celebrate all the various ways a buyer can customize Nissan’s new Micra hatchback, of which there are many. The subcompact offers 10 different exterior shades to choose from, among them being dynamic-sounding colors such as Energy Orange and Pulse Green. The automaker’s personalization program allows buyers to further liven up the car by adding contrasting shades to numerous exterior and interior bits.

So, if the vast majority of drivers are denying their own subconscious the colorful existence for which it yearns, what colors should we be seeing on cars? Nissan’s survey received 5,000 responses throughout Europe and found two-thirds went for conservative shades such as silver, gray, or black. However, through a series of personality-revealing questions, Nissan believes the majority of people should actually drive something “high-energy” like bright orange.

 

Nissan Micra colors

 

What are these personality questions you ask? Nissan doesn’t say exactly, but the automaker does have a new Facebook Chatbot you can visit that will ask mind-bending questions like if you more resemble a dog or a cheetah, and yes, that’s one of the actual questions. Through your answers, the Chatbot will then tell you the perfect color you should choose for your new Nissan Micra, which for us was Pulse Green. We are psychology pros, but you should probably take it all with a grain of salt.

How about we do a little informal survey right here. What color do you want on a car, or does it simply not make that big of a difference for you to be concerned with such things?

Source: Nissan

 

2017 Nissan Micra

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86% driving wrong-coloured car for their personality, Nissan reveals.

 

  • More than 8/10 motorists* are driving the wrong car colour for their personality
  • Vibrant shades should be top choices, not conservative colours such as black, silver and grey
  • Research reveals despite more personalisation options than ever before, over half of drivers play it safe with neutral choices
  • Nissan creates Facebook Chatbot to help consumers find the perfect colour match for them
  • Take the test here: https://www.facebook.com/NissanMicraChatbotUK

 

PARIS (September 21, 2017) – The vast majority of drivers are in the wrong-coloured car for their personality. That’s the surprise finding of a pan-European study by Nissan, which reveals a staggering 86% of those polled made an incorrect choice in the showroom.

 

The research found that even though there are now more vibrant exterior colours and personalisation options than ever before, car buyers are still too conservative when it comes to picking paint.

 

The study was carried out by Nissan to celebrate the personalisation options on the all-new Micra hatchback. It found approximately a third of those surveyed should have opted for more striking shades like orange instead of traditional grey and black, based on their personality type.

 

To help consumers, Nissan has turned to technology and developed an innovative Chatbot in conjunction with acclaimed colour psychologist Karen Haller. Delivered via Facebook, it determines the user’s personality and presents the perfect Micra colour match for them. Click here to take the test.

 

Both the research and Chatbot were developed using Karen’s expertise in the field of colour psychology. With more than 20 years’ experience, she has worked with many global brands to understand the colour choices consumers make.

 

The all-new Nissan Micra is a car that’s perfect for consumers seeking to express bold colour choices. It’s available in 10 bold exterior colours, including the vibrant Energy Orange and Pulse Green. The personalisation program allows for contrasting shades to be added to the bumpers, doors, wheels and door mirrors. In addition, elements of the seat, door trim and dashboard can be modified with interior personalisation.

 

On sale since March this year, approximately 22% of Micra customers are personalising their car – more than originally forecast. Affordability has been key to demand, with customers spending on average just €400 to get the personalised design they want.

 

For the research, bespoke questions were devised to quantify an individual’s personality through analysis of their behaviour and preferences. This technique is commonly used to indicate a person’s primary personality, for example, as part of the screening process during job interviews.

 

The findings include:

 

-      86% have chosen the wrong-coloured car for their personality type

-      Approximately two-thirds went for more traditional / conservative colours

-      38% are currently driving a grey or black vehicle

-      53% claimed colour had impacted their vehicle choice

-      Of those, more than half claimed to have selected their favourite colour

 

Based on the 5,000 responses across Europe, high-energy colours such as orange should top the table. These signify energetic, fun and optimistic traits within someone’s personality.

 

Karen commented: “Social factors come into play with colour choice. For example, in times of economic uncertainty, it’s common for people to play it safe and pick a car with a neutral palette – such as black, white or grey. So I’m not surprised that two-thirds of motorists are driving more conservative shades.”

 

Karen continued: “Often colour choices are based around aspirations and black is often seen as an aspirational colour, associated with high-end technologies and innovative brands. It may be that far from playing it safe, they are choosing what they perceive as the finer things in life.”

 

Human response to colour goes right back to early childhood. It is not always determined by symbolism or an association, but by in-built ‘hard wiring’ over which we have no control.

 

People react to colour in different ways, and with psychometric analysis an expert such as Karen Haller can understand the relationship between personality types and colour association.

 

Priyanka Gaitonde, a Senior Colour Designer at Nissan Design Europe, commented: “The design priority for the all-new Nissan Micra from the very beginning was to put the customer at the heart of the vehicle. The new Chatbot is an innovative way of extending what we set out to do in the design studio, to guide customers on the colours most suitable to them.”

 

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NOTES TO EDITORS:

 

*Survey carried out by OnePoll in July 2017, questioning 1,000 motorists who own a car in five countries – France, Germany, Spain, Italy and the UK.

 

Respondents driving the wrong-coloured car for their personality

UK

Spain

Italy

France

Germany

81%

87%

90%

84%

87%

 

Respondents who drive more traditional / conservative colours (white, black, grey and silver)

UK

Spain

Italy

France

Germany

56%

62%

72%

56%

64%

 

Respondents who currently drive a grey or black vehicle

 

UK

Spain

Italy

France

Germany

Grey

10%

24%

34%

10%

10%

Black

18%

17%

21%

18%

27%

 

28%

41%

55%

28%

37%

 

Respondents who claimed colour had impacted their vehicle choice

 

UK

Spain

Italy

France

Germany

39%

63%

63%

52%

47%

 

 

Respondents who claimed to have selected their favourite colour

 

UK

Spain

Italy

France

Germany

45%

63%

67%

53%

64%