Durheimer is out, JLR Strategy Boss Adrian Hallmark is reportedly in.
Former Bugatti President Wolfgang Durheimer was ousted last month in place for former Lamborghini CEO and Audi Sport boss Stephen Winkelmann. Now today, Durheimer will reportedly be out at Bentley as well, in place of a respected Jaguar Land Rover executive. Durheimer has been CEO of Bentley and president of Bugatti since 2014.
According to Manager Magazine, Adrian Hallmark will replace Durheimer as Bentley CEO. Hallmark, who currently heads Jaguar Land Rover strategy, has worked previously for Porsche, VW in Asia, and yes, even Saab, before joining Jaguar in 2010. The exec has also worked for Bentley in the past, helping to push sales up from 1,000 to 10,000 cars.
"Hallmark's approach is very much hands on," says Jaguar Land Rover. "He likes being able to shape things and get his hands into projects, a skill he demonstrated with his part in the successful development of the Bugatti Veyron’s strategic sales, marketing and distribution. "
Durheimer’s outing at both Bugatti and Bentley is part of a large-scale management shift within the VW brand. As part of the transition, former VW logistics and operations management team member Peter Bosch will also join Bentley as its new manufacturing chief. Bosch will officially take the position on November 1, the company said in a statement.
As part of Hallmark’s proposed new role, the CEO will oversee development of the marque’s new electric sports car, which was favored by Durheimer over a sub-Bentayga SUV. The new sports car will share its platform with the upcoming Porsche Mission E, and is expected to hit the market in just a few years.