Bugatti’s fourth showroom in Germany and at the same time its 12th in Europe is located near the Hamburg airport where a silver example of the company’s sole model is on display. There is a logical explanation why there are (relatively) so many dealers in the country as Deutschland represents the biggest market in Europe for the Chiron after surpassing the United Kingdom and Switzerland. With 45 orders registered so far, Germany accounts for 40 percent of the sales made in Europe.
The newly established dealership located in the north of Germany spans at almost 100 square meters (1,076 square feet) and features a heritage section with three wall-mounted steles: art, forme, and technique. Bugatti aficionados will likely recognize the model in the middle is a superb Type 57SC Atlantic built on a 1:8 scale. We did a bit of digging and discovered you can actually buy one for $10,160 at Amalgam where the scale model is listed as a limited edition, so better act fast.
No doubt that is a lot of money to pay, but then again it should be mentioned it took 3,600 hours to develop and 400 hours to build by hand using CAD data obtained after scanning an original surviving Type 57SC Atlantic. Not only that, but Bugatti actually gave its stamp of approval to confirm the scale model is entirely accurate.
Also from Amalgam is the Chiron engine + gearbox seen on the right side of the wall. It’s built on a 1:4 scale and comes with a real carbon fiber base for an asking price of $9,365.
As for the real Chiron, 300 cars have been already ordered out of a total of 500 units planned for production, or 50 more than the Veyron. It costs a hefty $3 million in the United States before you play around with the numerous customization options. That kind of money will get you the quickest production car in the 0-249-0 mph run and there are reasons to believe next year it will take down the world record for the fastest street-legal production model. Early estimations are indicating the 1,500-horsepower hypercar is able to hit more than 280 mph (450 kph) or even 300 mph (483 kph) with the right tires.
Gallery: New Bugatti dealer in Hamburg
The French super sports car brand Bugatti now has an exclusive outlet in Hamburg. Together with its sales partner, Kamps in Hamburg GmbH & Co. KG, Bugatti inaugurated an entirely redesigned showroom this week. The Bugatti brand world has floor space of almost 100 square metres and is located near Hamburg airport. The latest product of the luxury brand from Molsheim, the 1500 PS, 420 km/h Bugatti Chiron1, now has an appropriate home in the north of Germany. Hamburg is Bugatti’s fourth dealership in Germany with the new showroom design and its 12th in Europe. Bugatti has a total of 34 dealerships in 17 countries, four of which are located in Germany.
“The opening of the new Bugatti showroom in Hamburg completes the exclusive presentation of our dealerships in Germany. I am very happy about this new facility,” says Dr. Stefan Brungs, Member of the Board of Management of Bugatti Automobiles S.A.S. responsible for Sales, Marketing and Customer Service. “Showrooms appropriate for the brand are reflected in sales performance. Germany has overtaken Great Britain and Switzerland and is now the number one market in Europe,” Brungs adds. In total, 45 orders for the Chiron have been taken in Germany, representing 40 percent of all sales in Europe.
“Bugatti Hamburg has also been very successful with sales of the Chiron. I would like to thank our long-standing partner, Kamps in Hamburg, for the team’s excellent work and considerable personal dedication.” Since the launch of the super sports car, Hamburg has taken 10 orders for the Chiron.
The Kamps Group has been successful in the automobile business for more than 60 years and has become an expert in super sports cars and luxury vehicles. Kamps in Hamburg GmbH & Co. KG, a company which is a member of this group, has been an official dealer partner of Bugatti since 2009.
“The extremely positive cooperation with Bugatti over the past few years and the results achieved have reinforced our decision to open an exclusive showroom in Hamburg for the super sports cars from Molsheim,” says Ronald Ludwig, Managing Director of Bugatti Hamburg. “It is a great honour for us to be able to present the world of this extraordinary brand with its history of more than 100 years to our demanding customers at a new address.”
The new showroom in Hamburg gives customers and guests an impression of the Bugatti brand values of “Art, Forme, Technique” and the flair of the company’s headquarters in Molsheim. There is a heritage section devoted to the Bugatti brand values. Three wallmounted steles each express one of these values. Each stele has a monitor for showing films and animations that give an impressive presentation of the respective brand value.
The lounge area is equipped with furniture from the Bugatti Home Collection designed especially for the brand’s new showrooms. The organically shaped armchairs are made from the finest leather and blue carbon fibre, high-quality materials with complex processing that are also used for the production of a Bugatti super sports car. The sides are decorated by the EB logo.
A curving white brand wall sets the stage for the star of any Bugatti showroom – the Chiron, the world’s most powerful, fastest, most luxurious and most exclusive production super sports car.
Weg beim Jäger 222
Gregory Düdden, Brand Manager Bugatti Hamburg
Phone: +49 40 59100540
Fax: +49 40 59100501
Mondays to Fridays: 9.00 a.m. – 6.00 p.m.
and by individual appointment
1 Fuel consumption, l/100km: urban 35.2 /extra urban 15.2 /combined 22.5; CO2 emissions, combined, g/km: 516; efficiency class: G