Land Rover wants parents to know that it’s never too soon to introduce youngsters to the wonders of off-roading. In this instance, off-roading doesn’t refer to actual excursions in a Land Rover, but rather, excursions that happen outside the vehicle. For 99.99 percent of parents with young children, this process is simply known as walking with a stroller. But die-hard outdoorsy types might feel their babies and toddlers are unprepared for such adventures without the confidence of a dedicated off-road carriage.
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To answer that call, Land Rover has partnered with iCandy to create a Land Rover-based all-terrain stroller. It’s called the iCandy Peach All-Terrain Special Edition pushchair, and it costs $2,000.
We’ll leave up to you, dear reader, to decide if this stroller is worth the price of a rusty-but-trusty four-wheel drive pickup that can actually go off-road. Before you make that call, however, here’s what you need to know about this go-anywhere conveyance for kiddos who haven’t quite mastered the ability to walk: It has four wheels, a place for baby to sit, handles for parents to push, a hood to shield the youngster from sun and rain, and a “one-of-a-kind ruck sack” that Land Rover says offers “extra practicality for adventurous parents.”
To that end, Land Rover also says the stroller is a tribute to the capability of its vehicles, incorporating design cues from Land Rover models. For example, the familiar Land Rover grille pattern is represented in the hood fabric, and seat stitching matches what you find throughout the company’s line of vehicles. Seriously, look at the stitching – can you see the resemblance?
Land Rover revealed this new stroller at the Frankfurt Motor Show, which according to the automaker is the first time such a debut has taken place at the event. It goes on sale next spring through Land Rover and iCandy outlets.
We can think of a number of actual off-road vehicles one could buy for $2,000, but to be fair, deluxe strollers in this price range and higher aren’t uncommon. Do you think this a neat accessory for Land Rover-loving parents, or a cheesy grab to bank some coin off Land Rover’s name?
Source: Land Rover
Gallery: Land Rover iCandy Peach All-Terrain Special Edition pushchair
AND ROVER AND ICANDY HAVE LAUNCHED THE ICANDY PEACH ALL-TERRAIN SPECIAL EDITION PUSHCHAIR FOR ADVENTUROUS PARENTS.
- Land Rover and iCandy World combine best of British design and capability with iCandy Peach All-Terrain Special Edition pushchair
- First iCandy four wheeled All-Terrain pushchair is a tribute to Land Rover’s ability on all surfaces and all terrains
- Intricate craftsmanship incorporates Land Rover’s iconic grille pattern in the hood and provides a one-of-a-kind ruck-sack
- iCandy for Land Rover Peach All-Terrain Special Edition is the first pushchair to be launched at the Frankfurt Motor Show
- Available in stores and online from iCandy and Jaguar Land Rover from spring 2018
Land Rover and iCandy have launched the iCandy Peach All-Terrain Special Edition pushchair for adventurous parents.
The first four-wheeled iCandy All-Terrain pushchair is a tribute to Land Rover’s breadth of capability, combining the design skills, technical innovations and build quality of two highly successful British brands. It incorporates the instantly recognisable styles and functionality of both a Land Rover 4x4 and an iCandy pushchair.
Created by true craftsmen, the iCandy for Land Rover Peach All-Terrain incorporates Land Rover design cues as well as go-anywhere ability. The iconic Land Rover grille pattern features in the hood fabric, creating an eye-catching style statement, while fine seat stitching reflects that found in Land Rover models. A one-of-a-kind ruck sack slides gracefully into the generous pushchair basket, offering extra practicality for adventurous parents.
Lindsey Weaver, Merchandising and Licensing director for Jaguar Land Rover said: "We are excited to be collaborating with such a great British brand. A perfect combination of design and functionality, the striking iCandy for Land Rover Special Edition pushchair will offer a unique opportunity to experience the essence of the Land Rover brand at first hand; both in terms of functionality and style".
Bradley Appel, Joint CEO for iCandy said: “The opportunity for iCandy to work alongside Land Rover is one that represents a natural fit for both British brands. The iCandy for Land Rover Peach All-Terrain is a true labour of love between both iconic brands with 154 years combined manufacturing and design pedigree. Every aspect of the pushchair has been meticulously considered, with the attention to detail astounding, and the smooth all terrain ride unlike anything currently on the market. Becoming the first nursery brand to launch a pushchair at the Frankfurt Motor Show is a great honour, and we are sure parents will love the adventure potential of this exciting collaborative partnership.”
The iCandy for Land Rover Peach All-Terrain Special Edition will be the first pushchair to be launched at the Frankfurt Motor Show, before taking centre stage at the Kind Und Jugend trade fair in Cologne.
The iCandy for Land Rover Peach All-Terrain Special Edition will be available in stores and online from iCandy and Jaguar Land Rover from spring 2018. Click here to register your interest today. Pricing is expected to be around £1500 for the pushchair.