Citroen will allow potential customers to play around and interact with a virtual version of the DS3 in the comfort of their own home.
Citroën has launched a new feature on the website for the Citroën DS3. Called "augmented reality," the site allows you to use your own equipment at home to interact with the new site.
Visitors to the DS3 website will be able to print out a sheet of paper that can then interact with the site through the users' personal webcam. After printing out a picture steering wheel, the user can hold that pic up to their camera to drive a simulated version of the car. The site interprets the movements of the wheel to move the car left and right. You can then challenge friends worldwide to a time trial competition.
Also, users can print out a "interactive page" and hold it up to their camera. On screen, the site will impose an animated 3D image of the DS3 that moves when the page is moved.
The Citroën DS3 was introduced at the Frankfurt Motor Show earlier this year. At less than four-meters long, the MINI rival will feature the same bi-color customization options as the BMW-owned automaker. The DS3 is expected to go on sale next spring with three different petrol engine choices, ranging from 95 to 150 hp, and two diesel engines rated at 90 and 110 hp.