While Lamborghini is currently busy with putting the finishing touches on the Urus SUV debuting December 4, it’s concomitantly working on a new one-off. According to the dictionary printed in Sant’Agata Bolognese, a “one-off” refers to more than just a single unit. It’s a “small number of cars,” according to Maurizio Reggiani, the man responsible with the company’s R&D.
Speaking with the media this week at the Frankfurt Motor Show, the Lamborghini official announced a new one-off is being prepared, but without revealing details about when it will be shown. Since the Urus is the highest priority right now, we will probably have to wait for early next year to see the new performance machine. The Geneva Motor Show in March seems to be the proper venue to introduce the car to the public.
It’s likely going to be unveiled with a sold-out status taking into account Reggiani said the yet unnamed car will soon be announced to loyal customers as they will be given the chance to call dibs on the limited-run model. This strategy has been applied several times already, including with the 2010 Sesto Elemento, as well as with the Reventon in both coupe and roadster versions. It was the same story with the Aventador J, the Veneno Roadster, and the Centenario.
Gallery: 2013 Lamborghini Egoista concept
As a side note, some will remember Lamborghini also had the Egoista, but that was literally a one-off as a single example was ever made to celebrate the marque's 50th anniversary. Pictured above, the single-seater was described back in 2013 after its reveal as being:
“A car for itself, a gift from Lamborghini to Lamborghini, resplendent in its solitude. The Egoista is pure emotion, Never Never Land, which no one can ever possess, and which will always remain a dream, for everyone.”
Getting back to the new “one-off” Lamborghini at hand, details are scarce at the moment, but Reggiani did say it will usher in new technology. When asked about whether the company will work on a rival for the recently introduced Mercedes-AMG Project One, he argued Lamborghini was the first to do this type of car back in 2007 with the Reventon, hence why it won't be a follower.