Mercedes extends its plans for a full lineup of electric cars by unveiling the EQ A concept for a futuristic three-door hatchback. In Frankfurt, The model joins the Vision EQ ForTwo Concept that imagines an even smaller electric model for future car-sharing fleets.
The EQ A retains the smooth, lozenge-like shape that’s common to the rest of Mercedes’ EQ concepts. In this case, a rounded nose with short overhangs leads to a steeply raked windshield and flowing roof that cascades over the hatch. It’s a handsome design that looks straight from the future.
The designers include some high-tech flourishes, too. For example, there’s an adaptive grille that features a horizontal blue line during the Sport driving mode. Switching to Sport Plus switches the appearance to vertical, red slats that evoke Mercedes’ Panamericana grille.
In addition, the EQ A eschews the modern trend towards LED lights in favor of laser fibers. These units use illuminated filaments, and Mercedes intends them to look like “the copper windings of an electric motor.”
The EQ A features a pair of electric motors – one on each axle. In total, they would offer over 268 horsepower (200 kilowatts) and 368 pound-feet (499 Newton-meters) of torque. Acceleration to 60 miles per hour (96 kilometers per hour) would take around 5 seconds.
A 60-kilowatt-hour lithium-ion battery would let drivers travel over 249 miles (400 kilometers). Charging would be possible either from a plug or wirelessly through induction.
“Our electric initiative is gathering pace: by 2022 Mercedes-Benz Cars will have launched more than ten all-electric vehicles on the market,” Dr. Dieter Zetsche, CEO of Daimler AG said. “Concept EQA proves that we are serious about introducing electric mobility throughout the portfolio.”
The first EQ-branded model on the road will be the EQ C in 2019, and it’ll take inspiration from the Concept EQ crossover from last year’s Paris Motor Show.
Gallery: Mercedes-Benz EQ A Concept
All-electric and compact: The Concept EQA is Mercedes-Benz's first
all-electric EQ concept vehicle in the compact segment.
Innovative light technology: When it comes to the lights, Mercedes-Benz has
opted for laser fibers. The spiral-shaped light signet underlines the electric concept,
its design evoking the copper windings of an electric motor and the animation
visualizing electrical impulses.
Powerful electric drive: Two electric motors, with a system output that can be
increased to over 200 kW thanks to scalable battery components, and permanent
all-wheel drive deliver impressive dynamic performance. The two drive programs
offer a choice of individual drive characteristics.
Real-world range: In combination with the intelligent Mercedes-Benz operating
strategy, the Concept EQA achieves a range of around 400 kilometers, depending
on the battery capacity installed.
Convenient charging: The Concept EQA can be charged via induction or wallbox
and is also ready for rapid charging. The vision for using public charging stations is
"seamless charging:" this Mercedes me-based service makes it easy for the
customer to charge and pay at different charging stations.
Electric aesthetic: The Concept EQA is another example of the logical evolution
of the Sensual Purity design idiom: sharp edges and lines have been significantly
reduced. The black panel at the front acts as a virtual radiator grille whose look
changes according to the drive program.
"Electric initiative is gathering pace"
"Our electric initiative is gathering pace: by 2022 Mercedes-Benz Cars will have
launched more than ten all-electric vehicles on the market. And the Mercedes-Benz
Concept EQA proves that we are serious about introducing electric mobility
throughout the portfolio."
Dr. Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars
"The progressive vehicle concept of the Concept EQA combines impressive
dynamism with a long range that is ideal for day-to-day driving, and is based on an
architecture exclusively developed for the battery-electric models." Ola Källenius, Member of the Board of Management of Daimler AG, Group Research
and Mercedes-Benz Cars Development
“With our Concept EQA we have reinterpreted our design philosophy of Sensual
Purity and developed the Modern Luxury into a Progressive Luxury for our EQ
brand. We eliminated creases and lines and reached the next level of purity. With
its stunning proportions, seamless flowing surfaces, combined with stimulating
graphics using high tech black panels, it is definitively a bold design statement: this
car is simply sexy.” Gorden Wagener, Chief Design Officer, Daimler AG
EQ concept in the compact class
Stuttgart/Frankfurt. The Mercedes-Benz Concept EQA, which will make its
World Premiere at the International Motor Show in Frankfurt (September
2017), demonstrates how the EQ strategy can be introduced to the compact
class. Featuring one electric motor at the front axle and one at the rear, the
electric athlete has a system output of over 200 kW. The drive characteristics
can be altered by varying the permanent all-wheel drive's front to rear torque
distribution. The Concept EQA shows which program has been selected on a
unique virtual radiator grille.
The Concept EQ (Paris Motor Show 2016) – a study with the look of a sporty SUV
coupe – heralded the launch of the new EQ product and technology brand. Now
Mercedes-Benz is showing how an EQ model in the compact segment could look.
At the same time, the Concept EQA is another example of the logical evolution of
the Sensual Purity design idiom: sharp edges and lines have been significantly
reduced. One example of the new electric aesthetic is the light technology which
features laser fibers. Here a laser-activated medium is embedded in the center of a
fiber-optic cable. The eye-catching spiral-shaped light signet underlines the electric
concept, its design evoking the copper windings of an electric motor and the
animation visualizing electrical impulses.
Two electric motors, with a system output that can be increased to over
200 kW thanks to scalable battery components, and permanent all-wheel drive
deliver impressive dynamic performance. The two drive programs "Sport" and
"Sport Plus" offer a different front to rear torque distribution, allowing a choice of
individual drive characteristics.
The black panel at the front end acts as a virtual radiator grille and changes its look
according to the drive program. In the "Sport" drive program the grille depicts a
flaming wing in horizontal format, while in "Sport Plus" mode vertical struts in the
style of a Panamericana radiator grille are displayed.
In combination with the intelligent Mercedes-Benz operating strategy, the Concept
EQA achieves a range of around 400 kilometers, depending on the battery capacity
The highly efficient lithium-ion battery with pouch cells is supplied by the Daimler Page 5
subsidiary Deutsche ACCUMOTIVE. Thanks to their modular design, the innovative
battery systems have a model-specific total capacity of over 60 kWh.
The Concept EQA can be charged via induction or wallbox and is also ready for
rapid charging. The vision for using public charging stations is "seamless charging:"
this Mercedes me-based service makes it easy to charge and pay at different
EQ: the new electric mobility brand from the inventor of the automobile
EQ offers a comprehensive electric mobility ecosystem of products, services,
technologies and innovations. The spectrum ranges from electric vehicles and
wallboxes to charging services and home energy storage units. The name EQ
stands for "Electric Intelligence" and is derived from the Mercedes-Benz brand
values of "Emotion and Intelligence". The new brand encompasses all key aspects
for customer-focused electric mobility and extends beyond the vehicle itself. Future
models will embody the essentials of state-of-the-art electric mobility: the fusion of
emotively appealing and intelligent design, exceptional driving pleasure, high
everyday practicality and maximum safety, a hallmark of every vehicle from the
inventor of the automobile.
The first series-produced model of the new EQ product brand, the EQC, is set to be
produced at the Mercedes-Benz plant in Bremen from 2019. It is based on the
Concept EQ exhibited in Paris last year.
Mercedes-Benz Concept EQ and smart vision EQ fortwo: further EQ show cars
The Concept EQ (Paris Motor Show 2016) – a study with the look of a sporty SUV
coupe – heralded the launch of the new EQ technology and product brand. The
four-seater vehicle offers innovative solutions in its interior as well. The focus of the
driver-oriented cockpit is on simple, touch-based controls with a new electric
aesthetic, consistently reflecting the exterior styling.
The smart vision EQ fortwo, like the Mercedes-Benz Concept EQA, will celebrate its
world premiere at the 2017 International Motor Show in Frankfurt. The smart show
car provides a new vision of urban mobility and individualized, highly flexible local
public transport: the autonomous concept vehicle picks up its passengers directly
from their chosen location. New individualization options help users to recognize
that it is "their" vehicle: the black panel on the front, the LED displays in place of
the headlamps and rear lamps and the large projection surfaces on the sides of the
smart vision EQ fortwo allow an unprecedented degree of vehicle individualization,
ideal for car sharing. Freed from the task of driving, the passengers are able to
relax in the large interior.
Design statement with compelling proportions
Following the Concept A Sedan (Auto Shanghai 2017), the Concept EQA is
another example of the logical evolution of the Sensual Purity design idiom:
sharp edges and lines have been significantly reduced on this sporty twodoor
model. The Concept EQA is the first Mercedes-Benz all-electric concept
vehicle in the compact segment and, like the Concept EQ, this latest member
of the EQ family also embodies progressive luxury. Balanced proportions,
sensual surfaces and stimulating graphic contrasts make this a highly
attractive vehicle. Add future-defining electric mobility, and the result is a
bipolarity of emotion and intelligence: the show car is both hot and cool at
the same time.
The Concept EQA's purist design, with its emphasis on surfaces and clear contours,
gives the vehicle a supremely sporty and modern character as well as accurately
designed details with a high value and degree of exclusivity. The Concept EQA has
the potential to usher in a new design era.
With its two-box design and its short overhangs, the Concept EQA (length/width/
height: 168.7/71.3/56.2 in; wheelbase: 107.4 in) has dynamic and compact
proportions. Short overhangs, particularly at the rear, and the shallow greenhouse,
which is positioned well back, emphasize the volume of the vehicle body, while the
integration of modern graphics creates a unique, sporty character. The alubeam
paint finish produces a powerful contrast with the black panoramic glass roof and
with the black panels. The muscular wheel arches emphasize the exclusive 20-inch
Instead of a conventional radiator grille, the show car features a black panel with
integrated LED matrix at the front, flowing seamlessly out of the bonnet. This black
panel is a virtual radiator grille which can completely change in appearance: the
Concept EQA shows the surrounding world which drive program the driver has
selected via an animated design in the virtual grille. In the "Sport" drive program the
grille depicts a flaming wing in horizontal format, while in "Sport Plus" mode vertical
struts in the style of a Panamericana radiator grille are displayed. Common to both
grille variants is the illuminated central star.
The headlamps are seamlessly embedded in the black panel grille and, together
with the animated 3D grille, produce the new EQ face. The signet of the daytime
running lamps reflects the hallmark Mercedes-Benz look. This underlines the feel of Page 8
effortless superiority and sportiness. The blue lines are continued in the bumpers,
giving the vehicle a lower-slung look.
When it comes to the light technology, Mercedes-Benz has opted for laser fibers.
Unlike laser diodes, where electrical energy flows into a semiconductor, here a
laser-activated medium is embedded in the center of a fiber-optic cable. This new
technology ensures homogeneous lighting of the road and, from a design point of
view, creates a three-dimensional look with precise contours. The spiral-shaped
light signet underlines the electric concept, its design evoking the copper windings
of an electric motor and the animation visualizing electrical impulses.
The large, wrap-around rear window extends around the sides as far as the
muscular shoulders. Beneath the black window is a lighting strip, which also
extends across the entire width of the vehicle, underlining the sporty nature of the
Concept EQA. Like the headlamps at the front, the rear lamps also use laser fiber
technology and also visualize electrical impulses.
Further black panels at the front (central star and radiator grille surround), rear
(bumpers) and sides (graphical element above side sills) of the Concept EQA
accommodate LED strips. These are elements of a unique welcome light, which
could be activated during the remote parking process, for example.
The electric athlete in the compact segment
The Concept EQA features a powerful electric drive system: two electric
motors with a system output that can be increased to over 200 kW thanks to
scalable battery components, and permanent all-wheel drive ensure high
driving dynamics. The two drive programs offer a choice of individual drive
The Concept EQA has one electric motor at the front axle and one at the rear. The
total output is over 200 kW and maximum torque is over 368 lb-ft. The electric
athlete sprints from zero to 60 mph in around 5 seconds. The impressive driving
dynamics and ride safety come courtesy of the electric all-wheel drive system with
axle-variable torque distribution and the battery installed deep in the vehicle floor
between the axles.
The two drive programs "Sport" and "Sport Plus" offer a different front to rear
torque distribution, allowing the driver a choice of individual performance
In combination with the intelligent Mercedes-Benz operating strategy, the Concept
EQA achieves a range of around 400 kilometers. The vehicle can be charged via
induction or wallbox and is also ready for rapid charging. At a rapid charging station
the Concept EQA can be charged enough in less than 10 minutes to produce a
range of 100 km.
In addition to its internal development and production expertise and its modular
strategy for alternative powertrains, part of Daimler AG's philosophy is to ensure
that it has direct access to key components for electric mobility. The highly
efficient lithium-ion battery with pouch cells is supplied by the Daimler subsidiary
Deutsche ACCUMOTIVE. Thanks to their modular design, the innovative battery
systems have a model-specific total capacity of over 60 kWh.
Intelligently networked charging solutions
The Concept EQA can be charged via induction or wallbox and is also ready
for rapid charging. The EQ brand goes far beyond the electric vehicle. EQ
("Electric Intelligence") stands for a comprehensive electric ecosystem of
services, technologies and innovations. One example of this is the vision of
"seamless charging:" this Mercedes me-based service is designed to make it
easy for the customer to recharge at any charging station and simply pay
online within the Mercedes-Benz ecosystem.
Mercedes-Benz already offers an extensive charging infrastructure for electric cars,
including a wallbox as a rapid charging option for the home, the free "Charge&Pay"
app for convenient recharging at public charging stations as well as – for homeowners
and businesses – stationary energy storage units for the power generated
by photovoltaic or solar systems.
In the future maintaining the power supply will be even more straightforward,
thanks to charge management and the intelligent charging station search. The
vision of "seamless charging" goes a step further: in the future it will be easy for
customers to charge their electric vehicles at any charging station and pay without
having to register for various different portals or hold a range of different charging
cards. With Mercedes me-based charging, the customer remains within the
Mercedes-Benz electromobile ecosystem and gets all of the services from a single
The Concept EQA can be charged at home or at the workplace and is also ready for
rapid charging while out and about. In the future, Mercedes-Benz energy storage
units could form an ideal symbiosis with the cordless induction charging system or
the wallbox. Households that have their own photovoltaic system and which store
their surplus solar power in a Mercedes-Benz energy storage unit can thus benefit
from a "green" source of power that is extensively independent of the energy
Intelligently networked charging solutions form an integral part of the MercedesBenz
Cars electric mobility initiative, as customer acceptance of electric mobility is
closely associated with the availability of a comprehensive infrastructure.
In spring 2017 Daimler AG became a lead investor in the U.S. charging solution Page 11
provider ChargePoint, Inc. The aim of this strategic investment is to significantly
expand the portfolio in the area of intelligent charging solutions and to provide the
customer with an all-embracing, premium electric mobility service. Currently
offering more than 33,000 charging spots, ChargePoint is the world's leading
provider in the electric mobility charging solutions segment and is the market
leader in the USA. The plan is to expand the business to the European market as
CASE – these letters are shaping the future of mobility. They stand for the fields of
networking (Connected), autonomous driving (Autonomous), flexible use (Shared &
Services) and electric drive systems (Electric). The four CASE fields are an integral
part of the corporate strategy of Daimler AG. The aim is to shape intuitive mobility
for our customers through intelligent dovetailing of the CASE topics.
Mercedes-Benz Cars already plays a leading role in all four areas today. For
example, all activities in the area of connectivity are focused on the digital brand
Mercedes me, which gives customers access to an extensive and personalized
range of services by app, website or straight from their car.
On the way to autonomous driving, Mercedes-Benz has for years been a key driver
of development and has repeatedly set the benchmark. To this end, the Mercedes
engineers use what is known as sensor fusion. The data from different sensors,
such as cameras, ultrasound and radar, are intelligently combined and analyzed.
With smart vision EQ fortwo, the smart brand is also demonstrating what driving
without a steering wheel could look like in the future of carsharing.
The inventor of the car is already playing a leading role in the field of Sharing &
Services. The mobility services used by over 14.5 million people range from freefloating
carsharing (car2go) and private peer-to-peer carsharing (Croove), through
ride-hailing (mytaxi) to the mobility platform (moovel).
Mercedes-Benz is pursuing a holistic approach to powertrain electrification. Apart
from the EQ brand with a family of vehicles, Mercedes-Benz is also developing a
holistic ecosystem, which, alongside the vehicle itself, also comprises a
comprehensive electric mobility offering. This extends from intelligent services and
energy storage units for private and commercial customers to charging
technologies and sustainable recycling. On the road to emission-free driving
Daimler is systematically pursuing a three-lane drive system strategy in order to
implement maximum environmental compatibility across all vehicle classes (incl.
commercial vehicles, vans) – with an intelligent mix of the latest combustion
engines and partial electrification through 48-volt technology, tailor-made EQ
Power plug-in hybrids and electric vehicles with battery or fuel cell drive systems.
By focusing on CASE Daimler is preparing for the mobility of the future.
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