The custom creations will span 1970 - 1996 model year Classics and are now available to order.
Florida-based East Coast Defender has been keeping the Land Rover Defender flame alive with custom builds of the iconic model since 2013. Now, the company is preparing to embrace the Range Rover Classic as part of its repertoire of off-roaders. The company is currently working on a prototype build of a Classic appropriately named Project Alpha, which is based on a long-wheelbase 1995 model. It would seem the niche company is doing very well with its custom Land Rover creations thus far, because Project Alpha is slated to be unveiled next January at the company’s new West Coast Design studio in Malibu, California.
According to East Coast Defender, each Range Rover Classic will be custom-built per the wishes of the customer. The build begins with an original Range Rover Classic model from 1970 through 1996, which is stripped to the frame and completely redone. If that sounds like a typical classic car restoration, you’re not wrong. However, instead of just rebuilding or replacing original parts, ECD creates a modern vehicle with upgraded powertrains, suspensions, and custom interiors.
Customers can choose between a pair of GM V8 engines producing either 330 or 430 horsepower, connected to automatic or manual transmissions. Ten exterior colors and five interior colors will be available, along with a suite of modern electronic options and luxury appointments.
“Our custom RRC will bring the car to the 21st Century, without sacrificing its classic heritage and originality,” said Elliot Humble, East Coast Defender co-owner. “We’ll make it feel much more premium by focusing on some key design elements. For example, we’ll keep the original seats, but completely rebuild them with premium leather, stitching and trim appointments. We’ll also rebuild the entire center console and integrate the latest audio and mobile technology creating a luxury treatment that is both modern and practical for everyday use. There will simply be nothing comparable on the market.”
ECD says the order banks are now open for new Range Rover Classics. With Project Alpha scheduled to be completed in January 2018, expect deliveries of customer vehicles to take place later next year.
Source: East Coast Defender
Gallery: East Coast Defender Range Rover Classic Renders
EAST COAST DEFENDER TO IGNITE THE DEMAND FOR THE ULTIMATE CUSTOM RANGE ROVER CLASSIC
KISSIMMEE, FLA. – September 06, 2017 – East Coast Defender (ECD) will ignite the demand for custom Land Rover Range Rover Classics (RRC) with its award-winning build expertise made famous by the company’s handcrafted Land Rover Defenders. Production of the first custom East Coast Defender RRC, “Project Alpha”, is underway and scheduled for completion in January 2018. All ECD Range Rover Classics will be hand built alongside the company’s Defenders at The Rover Dome in Kissimmee, Florida. East Coast Defender will begin accepting orders immediately for custom 1970-1996 Range Rover Classics.
“The Humble brothers and I decided that it was time to take the Range Rover Classic to the next level,” said Scott Wallace, East Coast Defender Co-Owner. “But, that meant we were going to have to make some immense changes to our production model. Fortunately, over the last three years we’ve been putting into place the business consistencies that would enable us to make this major leap forward with the RRC. We believe our custom models are something the market hungers for and more importantly, a vehicle that reflects the high standards to detail and quality that has become synonymous with the East Coast Defender brand. We won’t just do it good, we’ll do it great.”
East Coast Defender will serve as the pinnacle brand for custom, handcrafted RRCs. Using the same approach to hand build the RRCs as they do their award-winning Defenders, the build process begins with a client selecting the body style, drivetrain, wheels, tires, accessories, and exterior and interior colors of their custom RRC while working with ECD’s Lead Vehicle Designer. The ECD team then finds the foundation RRC vehicle and begins the build process by tearing it down to the bare chassis. Every project is then rebuilt, repainted, and reupholstered from the ground up and completely done in-house.
Custom options will include two LS-based engines, including the LS3 V-8 (430 horsepower) or LC9 (330 horsepower) paired to either an automatic or manual GM transmission, as well as ten exterior and five interior color options, along with premium leather and stitch offerings. The dashboard and console will also be upgraded to include modern technology such as WiFi connectivity and wireless phone charging.
“Our custom RRCs will be the kind of vehicle that is suited for practically anything,” said Tom Humble, East Coast Defender Co-owner. “Our clients will take the same design journey that they would with our Defenders. There really is no limit to how we can transform the RRC into an SUV that supersedes everything currently being built. Each will have a different look and feel, which means you’re not going to see 15 of the same car lined up at your children’s school or at the valet. They’ll supersede everything currently being built and will be as comfortable as jumping into a brand-new Range Rover.”
Project Alpha will be built on a ‘95 long wheel base model that features the soft dash. This particular
version was a favorite for many owners when it was first introduced. Production of the prototype vehicle
began earlier this month and is scheduled for completion January 2018; it will be unveiled at East Coast
Defender’s new West Coast Design studio in Malibu, California. ECD’s goal with each RRC custom
build is to keep the heritage of the vehicle intact.
“Our custom RRC will bring the car to the 21st Century, without sacrificing its classic heritage and
originality,” said Elliot Humble, East Coast Defender Co-owner. “We’ll make it feel much more premium
by focusing on some key design elements. For example, we’ll keep the original seats, but completely
rebuild them with premium leather, stitching and trim appointments. We’ll also rebuild the entire center
console and integrate the latest audio and mobile technology creating a luxury treatment that is both
modern and practical for everyday use. There will simply be nothing comparable on the market.”