The Proceed I have in front of my apartment building and the one that came after it are both three-door coupes, but it seems things are about to drastically change for the model’s third generation. Kia will transform the model into a sporty wagon with five doors wrapped up in a body that resembles a shooting brake.


Designed in Europe, the “extended hot hatch” as Kia likes to call it sits on large 20-inch wheels that look like a work of art and have an intricate design. The vehicle adopts a rakish roofline lending the concept a very attractive silhouette while harkening back to its two swoopy coupe predecessors. The IAA-bound concept painted in a striking Lava Red paint will be exhibited in the sporty GT specification, complete with large air vents at its Stinger-like front fascia, bulging fenders, and what seem to be plenty of carbon fiber accents that are unlikely to make it to production.

When the driver approaches the car, the greenhouse’s outline automatically lights up to greet the owner while the hidden door handles pop out. Lacking conventional B-pillars and equipped with a massive panoramic glass roof, the Proceed concept certainly looks the part and we are eager to discover the four-seat interior.

We are happy to report that with the third generation, the compact model will ditch the awkward “pro_cee’d” moniker and opt instead for the more straightforward “Proceed.” Hopefully, it’s going to be the same story with the five-door hatchback and the regular wagon. The sporty concept scheduled to be revealed to the public next Tuesday is expected to effectively replace today’s coupe. Kia is cooking up at least a GT Line version like it has done with most of its models, if not a full-on GT model as hinted by this gorgeous showcar.

Also in Frankfurt, Kia will have on display the Sorento facelift, Stonic small crossover, and the recently introduced Picanto X-Line.

Source: Kia

Gallery: 2017 Kia Proceed concept

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Kia Proceed Concept Revealed Ahead of Frankfurt World Debut

  • Extended hot hatch presents a new body type for Kia
  • Low, lean and lithe – concept characterised by its rakish roofline, muscular proportions and compact footprint
  • Unique ‘Luminline’ exterior design feature – an illuminated outline of its glasshouse
  • Hints at the design of the next-generation cee’d
Frankfurt, 7 September 2017 – Kia Motors has revealed new images of the Proceed Concept. Kia’s new concept car makes its world debut at the 2017 Frankfurt International Motor Show on 12 September.
Designed at Kia’s European design centre in Frankfurt, just 500 metres from where it will be unveiled, the Proceed Concept indicates what the next-generation cee’d could look like.
The concept presents a new body type for Kia. The extended hot hatch retains the athleticism of the current pro_cee’d model, while combining its striking visual presence with a dash of real-world versatility. Reworked and reimagined for a new generation of driver, it puts forward a bold vision for a potential member of the next-generation cee’d family.
Gregory Guillaume, Chief Designer Europe for Kia Motors, commented: “With many European drivers now seeking performance alternatives to the three-door hot hatch, we began thinking about a different halo model for the cee’d family. The Proceed Concept represents a bold new vision of how the vibrant soul of the pro_cee’d could be reincarnated and revitalised for a new generation of performance-oriented drivers.”
Low, lean and lithe, the Proceed Concept’s rakish roofline, muscular proportions and compact footprint hint at its outright agility. The silhouette of the car is complemented by a series of distinctive design cues. A dynamic window frame follows the roofline to the rear tailgate, while the striking ‘Sharkblade’ in the bodywork, complete with GT logo, reinforces its lack of B-pillars. Lateral strakes exaggerate the Proceed Concept’s slim waistline and lend an air of muscularity to the rear of the car. It runs on six-spoke aluminium alloy wheels, 20 inches in diameter.
Where daytime running lights have become a key element in a car’s identity, the Proceed Concept uses light in other ways. The concept features a ‘Luminline’ – an illuminated outline of the car’s glasshouse that greets drivers as they approach the car. This serves as a powerful nocturnal visual identifier for the Proceed Concept, highlighting its fastback shape.
The concept’s dramatic roofline flows into a tailgate characterised by its stacked air vents, and the rippled surface of a rear light strip inspired by molten ferromagnetic metal.
Its stance and proportions may be new, but the Proceed Concept features many of Kia’s now familiar design motifs. The iconic ‘tiger nose’ grille, the sculpted ‘island’ bonnet inspired by the Stinger, the castellated windscreen, the full-length roof glazing, and Kia’s inimitable mix of curvaceous sheetmetal and taut creases. Each element singles out the Proceed Concept as a truly modern Kia.
The concept is finished in bespoke ‘Lava Red’ paintwork. This has been created by combining multiple hand-applied layers of black, chrome-effect silver, and red-tinted lacquer for a glossy, lustrous paint finish.
Kia will unveil the Proceed Concept on 12 September on the Kia stand, located in Hall 9 of the Frankfurt Messe exhibition centre.
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