The one-off Wraith pulled in more than £208,000 ($270,000), with all proceeds benefitting the Teenage Cancer Trust.
Roger Daltrey may be best recognized for his role in one of the most well-known British bands of all time, The Who, but the singer and actor is also known to give back. Together with Rolls-Royce, Daltrey auctioned off his highly bespoke Wraith with proceeds benefitting the Teenage Cancer Trust.
The Wraith in question was a one-off 'Tommy' car, created earlier in the year as part of a series of custom Wraiths as part of the "Inspired by British Music" series. The car was designed in collaboration with Mike Mclnnerney, the artist responsible for a number of Who artwork covers, including the band's 1969’s "Tommy" album.
The car features a number of unique design elements specific to The Who, including the cover artwork of the album applied to the hood, and a Lyrical Copper exterior paint finished with a blue coastline of a bird in flight, a nod to the album. It’s the second of two cars designed by Daltrey, the first was celebrated the musical legacy of The Who in its entirety, with features like the signature 'bullseye' logo, as well as some of the band’s most famous lyrics throughout.
The one-off Wraith went for a whopping £208,000 ($270,000), and was sold through Rolls-Royce of Sunningdale, the Rolls-Royce "Global Dealer of the Year." All of the proceeds from the sale benefitted the Teenage Cancer Trust, to which Daltrey is an Honorary Patron.
"Seven young people are diagnosed with cancer every day in the UK," said Daltrey, "and these vital funds will help Teenage Cancer Trust take a huge step towards its goal of providing specialist support to every young person with cancer in the UK. This car has become an incredible collectors’ item, and it’s gratifying to know that the proceeds of the sale will support such a worthy cause."
Rolls-Royce Motor Cars and ‘Global dealer of the Year’ Rolls-Royce Motor Cars Sunningdale, have made a charitable donation to Teenage Cancer Trust. The donation was made from the proceeds of the sale of Roger Daltrey CBE’s unique ‘Tommy’ car, created earlier this year as part of a series of highly-Bespoke Wraith ‘Inspired by British Music’ cars.
A cheque for £208,945 was handed over yesterday in London by Roger Daltrey CBE to Teenage Cancer Trust’s Chairman David Hoare. Daltrey is Honorary Patron of the charity, which supports young people aged 13-24 diagnosed with cancer, and the driving force behind Teenage Cancer Trust’s annual fundraising concerts at the Royal Albert Hall. He collaborated with Rolls-Royce Motor Cars designers to create two Bespoke cars to mark the musical legacy of The Who.
Roger Daltrey CBE commented, “Seven young people are diagnosed with cancer every day in the UK, and these vital funds will help Teenage Cancer Trust take a huge step towards its goal of providing specialist support to every young person with cancer in the UK. This car has become an incredible collectors’ item, and it’s gratifying to know that the proceeds of the sale will support such a worthy cause.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, said, “The designers and craftspeople at Rolls-Royce were truly engaged in Roger’s vision to create a car which celebrated The Who’s musical legacy in such a creative, original way. Knowing that the sale of the car would help the charity to support thousands of young people affected by cancer made it all the more worthwhile.”
Rolls-Royce revealed its series of nine remarkable Wraith ‘Inspired by British Music’ cars in March 2017, each created hand-in-hand with some of British music’s most revered rock and vocal artists. Each of the nine cars has now been sold, with all proceeds from the sales donated to charities of the artists’ choosing.
The ‘Tommy’ car
Roger Daltrey worked with Rolls-Royce to create two Bespoke vehicles to celebrate the musical legacy of The Who. The first illustrated many of the band’s most famous iconography, such as the ‘bullseye’ logo and some of The Who’s most famous lyrics. The second Wraith designed by Daltrey – the ‘Tommy’ car – was created in collaboration with Mike McInnerney, the artist responsible for the famous album artwork of The Who’s seminal 1969 album, ‘Tommy’.
McInnerney worked with Rolls-Royce’s surface finish experts to create an extraordinary expression of the rock opera’s iconic sleeve design – this truly unique car features the cover artwork of the album applied to the bonnet. Daltrey and McInnerney sought to express other elements of the album artwork throughout the car, with the ‘Lyrical Copper’ exterior paint finished with a blue coachline of a bird in flight, a reference to the album cover art.
Each of the four headrests were stitched with unique design motifs from the album artwork, while the song ‘Pinball Wizard’ inspired the embroidered design of the rear cabin leather waterfall, featuring a tone-on-tone depiction of a pinball machine with contrasting pinball and flippers. The copper door flights are engraved with lyrics from ‘Tommy Can You Hear Me?’ and ‘Listening to You / See Me’.
A truly individual piece of music memorabilia, the ‘Tommy’ car has been sold to a Rolls-Royce customer.