China-based Chery is embarking upon an extensive 5,300-mile trip from its headquarters in Wuhu, Anhui Province to Germany in order to attend the forthcoming 2017 Frankfurt Motor Show. It’s the venue where it will have on display a brand new compact SUV in pre-production form, one that will have global status as it’s going to be sold all over the world to people who will appreciate its “distinctive design.”
It looks quite promising in these two new teasers released today, but most cars seem very attractive in design sketches. The images are showing what you’re used to seeing by now, such as oversized wheels, no door handles, and prominent character lines. The real deal is unlikely to match the pizzazz of these depictions, but even so it should prove to be an interesting choice for people in the market for something different in the hugely competitive compact SUV segment.
Chery mentions the yet unnamed model will herald a new vision of the company’s “Life In Motion” design philosophy and at the same time it will pave the way for a whole family of models scheduled to be launched in Europe in the next few years. Very few details have been disclosed about the SUV, but the Chinese automaker says it will boast full-LED headlights and electrified powertrains.
Targeting “young, urban, forward-thinking customers who choose sophisticated, high quality products,” the compact high-riding vehicle will celebrate its world debut on September 12 at IAA. You will have to patiently wait to buy the SUV as Chery mentions sales of passenger cars in Europe won’t begin until several years from now.
Aside from introducing a lineup of models in Europe under a different name, the company is also prepping new design and R&D facilities on the old continent to support its efforts of becoming a truly global player.
Gallery: 2017 Chery compact SUV teasers
CHERY REVEALS DESIGN DIRECTION FOR FORTHCOMING GLOBAL MODEL LINE
- All-new model line signals Chery’s plans to export cars to mature markets
- Frankfurt Motor Show debut reflects Chery brand focus on distinctive design
- All-new compact SUV will feature state-of-the-art connectivity and electrified powertrain technology as standard
Shanghai, 28 August 2017 – Chery has released design sketches of the first model of its all-new model line for global markets, ahead of its world premiere at the Frankfurt Motor Show (IAA) on 12 September 2017.
The first images of the compact SUV reveal the design direction for Chery’s new nameplate. And while they will wear a Chery badge, they incorporate a new evolution of the Chinese brand’s ‘Life In Motion’ design philosophy.
Ray Bierzynski, Executive Vice President of Chery R&D Center Shanghai, said: “The world premiere of our new compact SUV marks the start of our approach to European sales with a new model line. Launching within a few years, all models in the line-up will feature characteristic styling, user-focused technology, electrified powertrains and advanced safety features.”
The distinctive form of the all-new compact SUV flows from Chery’s progressive ‘Life in Motion’ design philosophy, developed by Chief Designer, James Hope. This evolution of Chery’s brand style is aimed at young, urban, forward-thinking customers who choose sophisticated, high quality products.
Many of the feature lines are inspired by nature and incorporate ‘hydrodynamic surfacing’ characteristics, which convey the pure, aesthetic quality of running water. The muscular and purposeful stance exudes confidence, with a sense of stability assured by the wide track and large, stylish wheels.
The progressive styling is also reflected in the car’s unique brand face. It features a sharp chrome horizontal brand bar, which is complemented by further chrome trim adorning the front bumper, side skirts and window surrounds. Full LED headlamps and a neat rear light cluster design complete the car’s dynamic aesthetic.
Chery plans to start sales of passenger cars in Europe within the next few years led by the all-new model line for global markets, which will focus on SUV and crossover models. Chery is evaluating the sales opportunity in key markets including retail and fleet channels, and is planning new design and R&D facilities in Europe that will accelerate the brand’s plans for global expansion.
Chery is the most successful exporter of vehicles in China. It has sold over 1.2 million units overseas since it was founded in 1997 – more than any other Chinese carmaker – and it is also the first Chinese manufacturer to pass total sales of more than six million vehicles. It has held the status of China’s leading vehicle exporter for 14 consecutive years.
In 2016, Chery (Group) sold over 700,000 units, a year-on-year rise of 28%. Of this number, approximately 100,000 vehicles were exported – representing almost 30% of all Chinese vehicle exports.