Minor tweaks to the Lexus NX and CT set to premiere at the Frankfurt Motor Show
The refreshed Lexus NX crossover and CT hatchback look largely the same, albeit with some slightly different clothing and accessories. Both models are set to share the stage at the 2017 Frankfurt Motor Show to show off some minor styling enhancements inside and out, and new technology to help enforce the brand’s new “Experience Amazing” tagline.
The Lexus NX’s facelift includes a redesigned front bumper and grille, adorned with new projector headlamps that look more similar to the brand’s LC coupe. Out back, the compact crossover gets slightly squintier taillights and a reshaped rear bumper with L-shaped chrome accents.
On the inside, the NX is most notably graced with a beautiful 10.3-inch center infotainment display and utilizes redesigned HVAC switches, and metallic-satin-finished controls.
Underneath, the NX receives minor improvements to its suspension and employs the new Adaptive Variable Suspension System to improve overall ride and handling.
The sole European market powertrain – a 2.5-liter engine paired with two electric motors – soldiers on, as well as the turbocharged 2.0-liter four-cylinder engine for other markets.
Next to the NX, the updated CT will flaunt its refreshed front fascia, more aggressive grille design, and new LED daytime running lights.
At the back, the rear bumper receives similar L-shaped design elements with new, slightly 3D taillights. As we previously reported, the new CT will not reach American shores due to poor sales.
The little hybrid hatch is also granted with the massive 10.3-inch center display found in the freshened NX crossover, accented with new interior color schemes, and finishes.
Although the 1.8-liter gas engine matched with an electric motor powertrain remains, the CT gains the Lexus Safety System that comes with a Pre-Collision System, Dynamic Radar Cruise Control, Lane Departure Alert, and Automatic High Beams.
At the Lexus display, in place of the traditional press conference, the brand is offering a look at these refreshed models through the lens of augmented glasses with a guided tour from the brand’s head of Lexus Europe, Alain Uyttenhover.
2018 Lexus NX
LEXUS AT THE 2017 FRANKFURT MOTOR SHOW: TWO EUROPEAN PREMIERES AND A DEEPER DIVE INTO THE LEXUS BRAND
- European premieres for the new NX crossover and refreshed CT compact hatchback
- All-new LS and LC also on show, together with examples of Lexus’s creative collaborations on cinema, fashion, design and lifestyle projects
- Lexus pioneers a new “press conference on demand” concept
Lexus European premieres
Lexus will host two European product premieres at the upcoming Frankfurt International Motor Show, presenting the new NX luxury compact crossover and the refreshed CT premium compact hatchback.
As a nimble urban crossover, the NX has enjoyed rapid success since its launch three years ago. The appeal of its expressive styling, spacious packaging, comfort, safety and driving dynamics have helped the model make a significant contribution to Lexus’ global sales growth. It is now poised to exceed customer expectations with updated exterior styling, interior enhancements and equipment features with improved convenience and functionality.
Lexus introduced the compact hybrid hatchback to the luxury car market with the debut of the CT 200h at the 2010 Geneva motor show. With this latest update, the model has undergone evolutionary changes with sportier styling, an enhanced cabin and new equipment features. These have been designed to build on the model’s established strengths and add to its reputation for efficiency, reliability and driver-appeal.
Lexus brand icons on display
The new NX and refreshed CT will share the spotlight with Lexus’ two new flagship models: the all-new LS limousine and LC luxury coupe. These halo vehicles best exemplify Lexus’s new global communications strategy and tagline, “Experience Amazing”, and are central to one of the busiest years in the brand’s history.
To assert its status as a global luxury lifestyle brand, Lexus is also presenting some of its recent creative collaborations in the worlds of fashion, cinema and design.
These include the futuristic SKYJET featured in Luc Besson’s sci-fi epic Valerian and the City of a Thousand Planets, which premiered in cinemas worldwide this summer. Lexus worked with the film’s creative team to bring to life their vision of the SKYJET, a single-seat pursuit craft that plays a central role in the movie’s action sequences.
A radical new approach to the motor show press conference
In line with its pioneering spirit, Lexus is going to redefine the traditional press conference, with a radical new way of communicating news to the media at Frankfurt motor show.
Its new, disruptive approach is another example of how Lexus is applying the human-centred principles of Omotenashi – the best traditions of Japanese hospitality – to deliver the highest standards of service.
There will be no fixed time for a Lexus press conference during the busy press day schedule. Instead, media representatives can call at the Lexus booth at a time that suits them, equip themselves with a pair of augmented reality glasses and make a “guided tour” of the stand with commentaries and presentations by Alain Uyttenhoven, Head of Lexus Europe, and Lexus product specialists.
The Lexus booth will be located in Hall 8.0, stand A20. The press conference presentation will be available on-demand at any time during the show’s press days (12 and 13 September).