Have you ever wondered how many paint choices are available for a new Rolls-Royce? Wonder no more as the British luxury marque says people with pockets deep enough to own a car fitted with the Spirit of Ecstasy hood ornament get to pick from more than 44,000 hues. However, this striking shade of fuchsia is not on the extensive list of selectable shades since it was created specifically for one very special customer.
Famous car collector Michael Fux is the proud owner of the Dawn in Fuxia, his eleventh Rolls-Royce so far following his first purchase back in 2005. Needless to say, all 11 cars have been heavily personalized to meet his very specific tastes, including an equally striking lime green Wraith delivered a couple of years ago.
The Dawn in Fuxia made its debut at the Pebble Beach Concours d’Elegance where it shared the spotlight with a shiny new McLaren 720S featuring a similar paint scheme. That one too belongs to entrepreneur and philanthropist Michael Fux, so it seems he has a soft spot for this eye-grabbing paint.
But wait, there’s more. He asked Rolls-Royce to put aside several other colors: Blue, Intense Jade Pearl, Aequus Green Jade Pearl, Cornish White Jade Pearl two-tone, Deep Purple, Candy Red, and Yellow - all with the "Fux" prefix to point out he's calling dibs on them.
Even if you have the means to buy a Rolls, you won’t be able to get a Phantom, Dawn, Wraith, or the upcoming Cullinan SUV with any of these paints since these are all reserved for Michael Fux. Talk about having to face a first world problem.
Getting back to the car at hand, a Rolls-Royce clad in a vivid purplish red color dials the opulence level even further and suggests sky’s the limit when it comes down to personalizing cars built in Goodwood. This certainly isn’t for everyone’s tastes, but to each his own, right?
Gallery: Rolls-Royce Dawn Fuxia
ROLLS-ROYCE MOTOR CARS DELIVERS ON A BESPOKE COLOR CHALLENGE STEMMING FROM A BEAUTIFUL FLOWER
A Rolls-Royce ‘Dawn in Fuxia’ for Collector Michael Fux.
Rolls-Royce Motor Cars heralds a colour palette with more than 44,000 options for the most discerning patrons. However, there is one client for whom the available options are not enough. Today, at The Quail, an Automotive Experience, in Pebble Beach, California, renowned car collector Michael Fux added another Bespoke colour to this palette with the addition of his eleventh Rolls-Royce Motor Car commission to his personal collection. The Rolls-Royce ‘Dawn in Fuxia’ was unveiled by Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, as part of the company’s activities at the 2017 Pebble Beach Concours d'Elegance, the world’s premier celebration of luxury and automobiles.
The ‘Dawn in Fuxia’ is finished in a vibrant color matched to a flower that Mr. Fux found last year during his visit to Pebble Beach. Mr. Fux had just been presented with one of the first highly personalized Dawns in the world in his eponymous colour ‘Fux Blue.’ He then presented fuchsia petals from the Pebble Beach lawns to the Rolls-Royce Bespoke Design team with a challenge to them to create a second Bespoke Dawn. One year later he returns to Pebble Beach to see the end result in a familial ceremony presented by Rolls-Royce.
“When I commissioned my first Bespoke Rolls-Royce in 2005, I wanted something completely different than any of the other cars commissioned at the time. I knew the designers had a lot of creativity that I wanted to explore,” said Mr. Fux. “I love the heritage of the Rolls-Royce brand and I love these cars. I always challenge my fellow owners to push the Bespoke envelope.”
In total, Mr. Fux has commissioned ten other Rolls-Royce vehicles, each highly personalized to his exact specifications.
“Michael is a very special patron of Rolls-Royce Motor Cars,” stated Mr. Müller-Ötvös. “Rolls-Royce designers love working with him because he constantly challenges them to take their work to an even higher level, delivering a true work of art.”
In 2016, Mr. Fux took delivery of his first Dawn finished in ‘Fux Blue’ with a stunning Arctic White interior. Other colours he has commissioned remain in the Rolls-Royce Colour Collection reserved exclusively for Mr. Fux, which include:
- Fux Fuxia
- Fux Blue
- Fux Intense Jade Pearl
- Fux Aequus Green Jade Pearl, Cornish White Jade Pearl two-tone
- Fux Deep Purple
- Fux Candy Red
- Fux Yellow