Winners will get the chance to drive the Focus RS at Spa Francorchamps.

At the upcoming Gamescom event in Cologne, Germany – Europe’s largest interactive games trade fair – Ford will put a few willing gamers to the test behind the wheel of a brand-new Focus RS… in the digital world, of course. The company is calling it the "Tame the Track" challenge, and winners will be awarded with a once-in-a-lifetime on-track experience at Spa Francorchamps circuit in Belgium.

Participants will line up against a real Ford Focus RS while controlling a virtual version via Forza Motorsport 6 on Xbox One. An undisclosed lap, set previously by Ford Chip Ganassi Racing driver Harry Tincknell at the Spa-Francorchamps circuit in Belgium, will be the time to beat.


Those that post the fastest lap times will be whisked away by helicopter to the real Spa Francorchamps circuit to drive the car on the track, instructed by the man they attempted to beat, Harry Tincknell. Not only that, but winners will also walk away with a pair of Recaro seats, and some added swag courtesy of B&O Play.

The Gamescom event will take place from August 22 to August 26. Ford’s "Tame the Track" challenge will be limited to the 23rd, 24th, and 25th, though, so those interested in taking on Tincknell will only have three days to test their luck on the virtual track. 

Along with Ford’s "Tame the Track" event, the Blue Oval will have the Focus RS, the Ford GT supercar, and the newly introduced Fiesta ST-line on display at the Gamescom event. As a refresher, the Ford Focus RS is the quickest and most powerful hatchback in the lineup, producing 350 horsepower (260 kilowatts) via a 2.3-liter turbocharged four-cylinder engine, and comes with an asking MSRP $36,120.

 


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Ford will deliver the ultimate racing challenge for Forza Motorsport 6 players at Gamescom – Europe’s biggest interactive games trade fair – in Cologne, Germany, August 22-26, 2017.

To win Ford’s new Tame the Track challenge, gamers must try to keep pace with the real-world Focus RS hot-hatchback lap-time set at the Spa-Francorchamps circuit, Belgium, by Ford Chip Ganassi Racing driver, Harry Tincknell.

The fastest Tame the Track competitors on August 23, 24 and 25 will be flown by helicopter to drive the Ford Focus RS on track for real, with coaching from Le Mans 24 Hours racer, Tincknell. The winners will also receive a pair of Recaro seats and prizes from B&O PLAY.

Further opportunities to win a Focus RS driving experience are available throughout the event for attendees who share selfies from Ford’s on-stand GIF station using #tamethetrack. Accredited media can compete for a chance to win prizes on August 22.

The Ford Focus RS is available to race in Forza Motorsport 6 for Xbox One. Also available is the Ford GT ultra-high-performance supercar – the game’s cover star – as the road car and as the race car driven by Tincknell in the FIA World Endurance Championship.

The Focus RS, Ford GT race car and all-new Fiesta ST-Line will be on display at Ford’s Gamescom show stand – Hall 8, Koelnmesse – throughout the event.