This is no ordinary 308.

Peugeot is no stranger to building legendary racing machines. From Dakar to Le Mans, Peugeot Sport has collected multiple championships in almost every discipline of motorsport. However, Group B rally legends are a bit out of reach to us mere mortals. But if you have a chunk of change and want to become a racing driver, Peugeot might just have something for you.

Peugeot 308 CUP
Peugeot 308 CUP
Peugeot 308 CUP

What is it?

The idea is that anyone can go to Peugeot and buy a 308 Cup. It can be your personal track toy, or compete in a host of racing events around the world. The TCR series, VLN at the Nordschleife, and endurance races are all on the menu.

Pull out the quick release pins to reveal the same engine as found in a 308 GTI. Disappointed? I forgot to mention that it has the same huge turbo from the 208 T16 Pikes Peak record holder. Total power from its 1.6-liter engine is 304 horsepower (227 kilowatts). Considering it only weighs 2,425 pounds (1,100 kilograms) that is an impressive combination.

Peugeot 308 CUP

A proper racing sequential gearbox, complete with paddles and LED shift lights, sends power from the engine to the front wheels.

Fancy one? The car costs 64,000 pounds ($84,700 at current exchange rates), but if you want to play with the big boys, you are going to need a team of engineers and a pit crew.

No creature comforts

If you are looking for a radio and massaging seats, you are going to be very disappointed.

Losing weight is the aim of the game and so the interior of the Cup car is sparse to put it mildly. It is an empty space garnished with a bank of aircraft-style switches, roll cage, and a steering wheel – no carpets, no sun visors, no nothing.

The lack of ABS and any form of electronic safety assists means that you are on your own if things become, let’s say, lively.

Peugeot 308 CUP
Peugeot 308 CUP

Form follows function

It might still resemble a Peugeot 308 GTI from a distance, but take a step closer and you will be under no illusion that this is a proper racing car.

Sitting so low that its belly almost touches the floor, the 308 Cup is equipped to do battle out on track. It is much wider than the standard car in order to fit its slick tires. This combination of a wider track and racing rubber means there is plenty of grip.

Peugeot 308 CUP

The 308 Cup has an aggressive aerodynamic bodykit that generates real downforce. That vast rear wing makes 221 pounds (100 kilograms) of the stuff by itself. Its front splitter, flat underbelly, and rear diffuser all work together to manipulate the air around it.

What’s it like?

Long before you even think about hitting the track, you have to undergo the undignified procedure of getting into the car. Thanks to that chunky roll cage it is not a gracious thing to watch. Once in, and consumed by a man-eating race seat, you then need a willing volunteer to belt you in.

Starting the engine requires a sequence of button pushes and flipping of switches to arm the warhead. Buzzes, clicks, and clunks precede the loud bark of the engine firing. From within this wall of noise you are at last ready to leave the pit lane.

If you have never driven a racing car before, it is something of a culture shock. Every little imperfection in the tarmac is transmitted through to the cabin. On rutted stretches it is like being put in a tumble-dryer. However, this sensory overload continuously feeds the driver information about what is going on beneath the car.

Peugeot 308 CUP
Peugeot 308 CUP

The biggest difference between any road car and a racing car is response. In a racer there is no delay between your input and the car reacting. It is almost as if you drive using telepathy. As a result the 308 Cup is an easy car to place exactly where you want it.

When you really pick up the pace you can feel the downforce pushing the car into the track. The faster you go, the harder it sticks. However, this can become a dangerous game if you overestimate your talent.

The Peugeot 308 Cup might be more approachable than many racing machines, but it still demands your full concentration. Hesitate at the wrong moment and the car will happily spit you into the gravel backwards. It is all about being smooth.

It is fast in a straight line, but the speed it can carry through a corner is the most impressive part. If it wasn’t for the bolstered seat pinning you in place, you would end up smeared against the cars perspex windows.

Peugeot 308 CUP

Engine and transmission noises consume every inch of the cockpit as you push on. Snatching at a paddle for another gear is greeted by the car thumping you in the back as the next cog locks into place. It is an intense experience.

The Peugeot 308 Cup is a visceral theatre of noise, G-force and performance. Worth its asking price? Absolutely!

Gallery: Peugeot 308 CUP

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