Volvo's first foray into the small premium SUV segment will be out later this year.
Volvo unveiled the all-new XC60 only several months ago and now it’s already gearing up to expands its SUV portfolio to three members. The Geely-owned marque says the first-ever XC40 will be “revealed shortly” and until then we should probably brace ourselves for plenty of teasers. The first of the bunch is all about the countless customization options buyers will be able to choose from when placing an order for the posh compact SUV.
Customers will get to pick from a multitude of exterior colors with a solid, monochromatic theme or a two-tone finish with striking hues to make the eyes pop. As for the interior, it’s going to provide a “truly youthful and premium feel” and will be available in a new warm Lava Orange shade as well as with an Oxide Red upholstery. To spice things up, Volvo will sell the XC40 with an extended array of trims and materials taking influence from urban architecture and even cartography.
Whether it’s the Momentum trim with its “fashion-oriented” style or the R-Design and Inscription trims providing a “dynamic and premium feel,” the new XC40 will have something for everyone.
Volvo has not released any new technical specifications, but we already know the XC40 will be the company’s first model to ride on the Compact Modular Architecture (CMA). The engine lineup will consist of only three- and four-cylinder units, topped by a Twin Engine plug-in hybrid powertrain.
Previewed by the 40.1 concept, the XC40 might not remain Volvo’s smallest SUV forever as the Swedes are already talking about downsizing even further to release an XC20. That being said, the company has bigger fish to fry right now, so even if green-lighted, the pint-sized model is unlikely to come out before 2020 seeing as how first it needs to rejuvenate several other existing nameplates.
2018 Volvo XC40 teasers
Express your individuality with the new Volvo XC40 small SUV
With dozens of possible exterior and interior colour combinations, the choice of the individual is at the centre with the new colourful Volvo XC40, Volvo Cars’ first ever entry in the small premium SUV segment.
The highly anticipated XC40, set to be revealed shortly, will complete Volvo’s SUV line-up with a distinctive car for a distinctive driver.
The XC40 takes Volvo Cars into new areas and allows its designers the freedom to create a car that brings a vibrancy, individuality and playfulness the small premium SUV segment currently lacks.
“We wanted the XC40 to be a fresh, creative and distinctive member of the Volvo line-up, allowing its drivers to put their personality in their driveway. XC40 drivers are interested in fashion, design and popular culture, and often live in large, vibrant cities. They want a car that reflects their personality. The XC40 is that car,” said Thomas Ingenlath, Chief Design Officer at Volvo Cars.
The XC40 offers a broader and more playful colour palette, making it the most expressive model in Volvo’s portfolio, reflecting the outgoing personalities of its drivers.
“Our customer research clearly showed that for the XC40 and for this segment, we needed a wider selection of colours and materials than we usually offer. As Volvo Cars has never designed a car like the XC40 before, we could start from scratch and give it energy and playfulness,” added Robin Page, Senior Vice President Design at Volvo Cars.
Street fashion, city architecture, high-end designer goods and popular culture were all sources of inspiration as Volvo’s design team defined materials, patterns and colour options for the new XC40.
“We took inspiration for the XC40 colour and materials from many different sources, mixing them and putting them back together into something cohesive. What we created is a car with a tough attitude that feels fresh, energetic and confident,” said Ebba Maria Thunberg, Vice President Colour & Materials at Volvo Cars.
On the outside, a broad selection of possible colour combinations range from a solid, monochromatic theme, to dual compositions in vivid colours that lends themselves to self-expression, while the interior options deliver a truly youthful and premium feel.
New interior colour choices in the XC40 include a warm Lava Orange carpet, an Oxide Red upholstery and a range of new and distinctive trims and materials with designs inspired by urban architecture and cartography. Natural, felt-based carpets, headliners and door inserts deliver a modern touch.
“Our Momentum trim level is the most fashion-oriented of the line-up, with vivid exterior colour combinations, while the R-Design and Inscription trim levels reflect a more dynamic and premium feel,” added Ebba Maria Thunberg.