Chadwick Boseman – also known as the King of Wakanda – will be behind the wheel.
Marvel continues to crank out one blockbuster superhero film after another. The latest installation to the already massive universe, Spider-Man: Homecoming, raked in $327.5 million at the box office and introduced us all to the new Audi A8 in the process.
Not one to be left out of the product endorsement shuffle, Lexus will hand over the keys of its new LC 500 sports car to the King of Wakanda in the upcoming film Black Panther. Lead actor Chadwick Boseman will be behind the wheel of the Japanese sports car when the movie hits theaters next year on February 16.
"Marvel continuously captures audiences through charismatic characters and inspiring stories — the ideal fit for Lexus’ mission to craft amazing, engaging experiences," said Brian Bolain general manager of Lexus marketing. "And the LC’s aggressive styling, high performance and agile handling are a perfect fit for the Black Panther’s quick, cat-like reflexes and superhuman feats. We’re excited to see the duo in action."
Together with the on-screen debut of the LC 500, Lexus and Marvel will team up to create an original graphic novel, with storytelling by writer Fabian Nicieza, and cover art by graphic artists Scott "Rahzzah" Wilson, and Szymon Kudranski. The novel will center around the balance between man and machine, featuring the Lexus LC 500, of course.
In case you forgot, the Lexus LC 500 comes with a 5.0-liter V8 and is good for 471 horsepower (351 kilowatts). Rumors suggest that a more powerful LC F version could make its debut later this year at the Tokyo Motor Show with as much as 600 hp (447 kW), but no official word has been given. The LC 500 starts at $92,000 in the U.S.
Today, on the brink of the opening of Comic-Con International: San Diego, Lexus and Marvel have announced a collaboration to pair the first-ever 2018 Lexus LC with Marvel’s dynamic Black Panther character in the highly anticipated film, Marvel Studios’ Black Panther, slated to hit theaters on Feb. 16, 2018.
Directed by Ryan Coogler, and starring Chadwick Boseman, Michael B. Jordan and Lupita Nyong’o, the film follows T’Challa, who, after the events of Marvel Studios’ “Captain America: Civil War,” returns home to the isolated, technologically advanced African nation of Wakanda to take his place as King.
“Marvel continuously captures audiences through charismatic characters and inspiring stories — the ideal fit for Lexus’ mission to craft amazing, engaging experiences,” said Brian Bolain general manager, Lexus marketing. “And the LC’s aggressive styling, high performance and agile handling are a perfect fit for the Black Panther’s quick, cat-like reflexes and superhuman feats. We’re excited to see the duo in action.”
To accompany the collaboration between Lexus and Marvel, Lexus also teamed with Marvel Custom Solutions to create an original graphic novel, with storytelling driven by famed writer Fabian Nicieza and cover illustrations by emerging graphic artists Scott “Rahzzah” Wilson and Szymon Kudranski. Centered around the balance between human and machine, the comic features the Lexus LC 500 with a new, Wakandan spin and its role in helping the Black Panther defeat a legendary villain.
Lexus and Marvel will celebrate their collaboration during Comic-Con after-hours at an exclusive Black Panther-themed event on Friday, July 21, with special performances by DJ Lulo Café and a surprise headliner. During the invite-only event, six variant covers for the graphic novel will be revealed to industry guests and comic enthusiasts.
“This campaign clicked from the get-go,” said Mindy Hamilton, Marvel’s SVP of global partnerships. “We have this bold, sophisticated hero stepping into the spotlight for the first time, and it’s been a blast to work with the Lexus team to build out a story that’ll familiarize fans with T’Challa as well as his advanced home nation of Wakanda.”
Lexus’ collaboration with Marvel is being coordinated by Lexus’ multicultural advertising agency, Walton Isaacson.