The materials include several vehicles and materials like seldom-seen images.
Later in the year, the Design Museum in London will open a new exhibit called Ferrari: Under the Skin that will highlight the Prancing Horse’s history through rare images and documents that will showcase the company’s design, manufacturing, and engineering. The materials will be on display from November 15 to April 15, 2018.
Ferrari fans in London will be able to look at early hand-sculpted design models in clay and wood. There will also be mechanical drawings of the brand’s vehicles, and some of Enzo Ferrari’s personal memorabilia will be on display. Visitors will also be able to check out a few of the brand's important vehicles. “Together, these artifacts and original documents provide an unprecedented study of automotive design,” according to the automaker.
The rare images will be among the exhibits highlights. In the gallery below, you can see photos like Mick Jagger taking delivery of a 288 GTO and Steve McQueen with his 275 GTB. The whole collection looks like quite an impressive showcase of the company's history that most people would never get to see. An adult ticket into the exhibit is 18 pounds ($23 at current exchange rates)
If you want a complete view of Ferrari’s history, then it’s worth taking a trip to the Ferrari Museum of Maranello. The Under the Skin exhibit runs there through November 2017. The site also recently received a 6,458-square-foot (600-square-meter) expansion from an additional building bringing the total floor space to 44,132 square feet (4,100 square meters). The new wing connects to the main structure via a continuous glass facade. The museum showcases some of the most coveted Ferraris in the world, like the 250 GTO, F50, and many more.
Ferrari Design Museum Exhibition
DESIGN MUSEUM, LONDON ANNOUNCE MAJOR FERRARI EXHIBITION
Major exhibition announced by the Design Museum to commemorate the 70th anniversary of Ferrari
The exhibition offers an insight into the life of Enzo Ferrari, unique cars and rarely seen documents. It offers a behind-the-scenes look at the design, manufacturing and engineering of one of the most iconic car brands on the planet.
The Design Museum in London announces Ferrari: Under the Skin, a major exhibition revealing the fascinating history of the brand. The show, created in collaboration with Ferrari, celebrates 70 years of precision design, from the launch of the first Ferrari car in 1947 to the latest car production. The exhibition will open on 15 November 2017 and run to 15 April 2018.
A forerunner to the exhibition is currently on show at the Museo Ferrari in Maranello.
The exhibition will provide unique insights into the world of Ferrari, drawing on rarely seen material. This ambitious display will bring together early design models, drawings, letters and memorabilia as well as some of the most famous Ferraris to be seen on roads and racing circuits around the world. Together, these artefacts and original documents provide an unprecedented study of automotive design.
Key exhibits include rare personal memorabilia and archival material relating to Enzo Ferrari’s life, early cars, wind tunnel models and hand-sculpted models in both clay and wood.
Dedicated displays will explore the design development, engineering and manufacturing of Ferrari together with the company’s phenomenal attention to detail in every element of the cars’ design. The exhibition will also present Ferrari’s racing heritage, the ongoing quest for innovation as well as the glamour of their well-known clientele.
The exhibition pays tribute to Enzo Ferrari and his passion for racing which ultimately gave rise to the brand. The son of a manufacturer in Modena, he became a racing driver in 1919 and competed for Alfa Romeo. In 1947, Enzo Ferrari launched his own car – a new, complex 12-cylinder engine designed entirely with performance in mind – a bold move in post-war Italy. His cars soon started to win races and attract a clientele of wealthy and famous patrons, which in turn built the reputation for the brand.
Andrew Nahum, curator of Ferrari: Under the Skin commented:
‘Ferrari’s story has been one of the great adventures of the industrial age. It also represents an absorbing case study in design and development. Ferrari uses the subtle and often unseen techniques of automobile design but with the utmost care and precision and the exhibition provides an insight into the history and practice of the whole private world of automotive design.’
Ferrari: Under the Skin is a behind-the-scenes look at the design, the people and the engineering that created one of the most iconic car brands of all time.