Pebble Beach saw Jaguar unveil the new 2010 XJ on US soil. It goes on sale in North America early next year at prices starting from US$72,500 for the baseline 5.0-litre naturally aspirated V8.

Jaguar will begin selling the new 2010 XJ in the North American market in early 2010. Only three engine choices are to be offered and prices start at $72,500 MSRP with the top opf the range XJ costing at least US$115,000.

The company top brass are not under any illusions regarding the viability of the XJ given the prevailing economic climate and the leading rivals.

"Today's challenging economy raises the stakes for luxury marques bringing new products to market," says Richard Beattie, Executive Vice President, Marketing and Sales, Jaguar North America. "Not every new automobile will win the hearts and minds of luxury car buyers. This Pebble Beach weekend is incredibly important in establishing the design and performance credibility of a new luxury automobile. We believe the Jaguar XJ will create tremendous new excitement for the Jaguar brand."

Both the standard and long wheelbase versions will be available. The latter is 5 inches longer than the former but does not compromise boot space. The aluminium space frame construction of the XJ makes it 300 lbs (136kg) lighter than an equivalent steel-bodied car.

The three choice engines are the 5.0-litre naturally aspirated V8 with 283kW (385hp) and maximum torque of 515Nm. The same but supercharged engine dispersing 346kW (470hp) and peak torque of 575Nm is the mid-range model while the top of the pack will be the 375kW (510hp), 625Nm motor. All three are mated to a 6-speed automatic transmission.

Trim levels will be the XJ, XJL, Supercharged and Supersport. Depending on the spec which customers can play around with on the Jaguar XJ configurator website, the cars can be fitted with aids like Adaptive Dynamics (continuously variable damping), Active Differential Control and Sequential Shift System for manual gear selection. Inside goodies include a 1200W Bowers & Wilkins system, an 8-inch touch screen, USB ports, Bluetooth audio streaming and an auxiliary input.


Gallery: 2010 Jaguar XJ US pricing announced at Pebble Beach debut