Cadillac is planning a major market comeback which kicks off within the next few months. Included is a baby Cadillac and the Volt. By 2011 a total of 25 new models would be on the road.
What a pleasant and refreshing rarity it is to be allowed to peek into the plans of a globally-leading automaker like General Motors. The new General laid out its product plans for the next two years in almost vivid detail, outlining a slew of new models that will eventually add up to 25 by 2011.
Spurred on by a new air of openness and accountability company President and CEO Fritz Henderson confirmed models across the GM family. Cadillac for starters, is developing an entry-level luxury sport sedan which wil carry the label ATS and will fall a segment below the CTS.
Henderson had this to say about it: "We are determined to repeat what CTS has already achieved in design, quality, driving dynamics, performance and fuel economy to grow our presence in this high-volume and highly competitive segment".
The new SRX range with a 3.0-litre direct injection V6 engine as standard and a new 2.8-litre turbocharged V6 are coming. Even bigger Caddy news is a CTS Sport Wagon with an estimated 28mpg highway figure and up to 53.4 cubic feet (1,523 litres) of load space.
Chevrolet is of course introducing the Volt as well as the Equinox as part of its 10-model attack.
The Buick brand is coming out with a new LaCrosse which is said to be a completely-redesigned luxury sedan with "advanced, intelligent personal technologies and safety features". V6 power as well as a 2.4-litre petrol engine will provide the necessary go factor. A compact crossover SUV with a 30mpg ability is expected from the brand in 2010. In 2011 a plug-in hybrid version of the same vehicle will appear.
GMC will hope the new Terrain brings back some luster to the brand. A muscular-look for the Terrain can be expected while it gives good fuel economy and respectable off-road performance. All these vehicles are slated for 2010 except where stated.
As for involving the general public in its activities, GM will set up an online communication portal that will let outsiders interact with its GM's Advanced Design studio and allow users to share with designers their ideas.