Electric by name and electric by nature, the Denki Cube Concept showcases Nissan's committment to providing consumers with a functional but 'charming' solution to the demand for economical and efficiently-packaged vehicles.
It's Japanese for 'electric' and bids Americans to watch this space. Nissan are proudly debuting their new Denki Cube Concept, based on the highly successful homegrown Cube, set to make its US market entry in production form early next year. This is a concept car previewing Nissan's small car vision for the North American market, more specifically acting as preview model to the next-generation petrol-powered 2009 Cube.
Electric by name and electric by nature, the Denki showcases Nissan's committment to providing consumers with a functional but 'charming' solution to the demand for economical and efficiently-packaged vehicles. In doing so, the Denki fuses a standard 1.3-litre inline petrol unit with that of an electric motor and compact lithium-ion battery producing twice the energy as similar conventional batteries.
The concept car introduces new 'electric-themed' exterior and interior enhancements. A suitably electric front grille design complete with plug-in capability and a new lamp arrangement dubbed 'lightning' design head up the modifications at the front, while a new bumper design with concealed taillights finish the new rear. Special graphics leave little guesswork as to the new model's powertrain and are finished off by unique 16-inch wheel covers and a special white paint finish.
The Denki Cube is part of Nissan's Green Program 2010, focusing on wide-ranging environmental improvements from reduction of CO2 and exhaust emissions to improving recycling efficiency. Over at Nissan research and development, in co-operation with NEC Corporation, the aim has been to enhance battery performance and reduce battery costs, with an in-house developed Nissan hybrid vehicle expected to launch by 2011.