We have the details on Ferrari's latest grand opening: a new store track-side at the 'Ring.
Ferrari officially opened up their latest store location last week. On the grounds of the Nürburgring circuit, Ferrari fans will be able to purchase all sorts of merchandise they can use to show their allegiance to Maranello.
Ferrari drivers Felipe Massa and Kimi Räikkönen cut the ribbon at the 240 square meter store. The location is all track-level, and has an on-site relaxation lounge, and business area where corporate types can hold meetings.
The new store was developed by Italian architecture and design firm, Studio Iosa Ghini. Ferrari will not manage their own store; that honor goes to the Zender Group, which runs the Mülheim-Kärlich Ferrari dealership.