Hertz has signed a deal with Lotus to provide customers with either an Elise or an Exige rental car. Full details inside.

You will now get another option if you are looking for a fast rental car in Italy.  Hertz has inked a deal with Lotus to provide customers the opportunity to rent a Lotus Elise or Exige. 

The idea is for potential Lotus customers to get the opportunity to use the vehicle longer than a dealership allows.  "For many, to drive a Lotus is to fulfill a lifelong dream and now, thanks to Lotus and Hertz Italiana S.p.A. this dream can be realised for a longer period than just a quick test drive at a Lotus dealer," said Lotus Rome director Andrea Manni.

"We expect some drivers who hire an Elise or Exige from Hertz Italiana S.p.A to visit a Lotus dealership afterwards, as once you have experienced the exciting and adrenaline fueled capabilities of a Lotus, there is no turning back!" he said.

The benefit for Hertz is adding yet another unusual rental opportunity to their Fun Collection.  In Italy, the programme was created a year ago, and includes the Mazda MX5, Peugeot 307CC, Alfa Romeo Brera 2.2. JTS, and (for some reason) the Dodge Nitro.  The collection complements other Hertz offers, like the Green and Prestige Collections.  This expands Hertz offerings from the Smart to the Fiat Grande Punto, to the Mercedes SLK200.

You should be able to book the Lotus models at www.hertz.it.  Within Italy, you can call the Hertz reservation line, +