MINI celebrated the production of its 1.5 millionth vehicle, and used the opportunity to hint that the popularity of the brand shows no signs of decreasing.
Just over two years after reaching the 1-million vehicle production mark, MINI has made it to 1.5 million. Since the new MINI was introduced in 2001, the car has been a hit, and demand shows no signs of waning. The fact that this milestone has been reached during the Mini's 50th anniversary year adds significance for fans of the car as well. 5.3 million classic Minis were produced between 1959 and 2000. Total production for both cars is close to seven million vehicles.
The 1.5 millionth MINI, a Chili Red Clubman, was ushered off of the Plant Oxford line by Business Minister Ian Lucas MP, BMW Group board member Ian Robertson and a group of Plant Oxford apprentices. "This is a tough time for the car industry and no business is immune from its challenges," Robertson said. "MINI is an extremely resilient brand with huge customer appeal and we have seen a strengthening order bank in recent months. We will launch a number of new models in the coming years and we are optimistic for the future."
Robertson and MINI have reason to be optimistic. In addition to popularity that shows no signs of decreasing, the all-electric MINI E has been approved for test marketing in Britain. The car is already slated to hit American and German roads in the next year or so.