Ateco expects to launch three Chery models early next year, a light and a small passenger car plus a small SUV.

Ateco is sole importer

Ateco, the exclusive importer of Ferrari, Maserati, Alfa Romeo, Fiat and Citroen cars in Australia and New Zealand is expanding its line-up with Chinese car maker Chery. The deal has been three years in the making, with a Memorandum of Understanding (MoU) signed in November 2005.

Ateco hopes to start selling three Chery models by early 2009, namely a light passenger car, a small passenger car and a small SUV. Chery in turn is planning to unveil four models later this year and 38 new models over the next 5 years.

Last year Chery sold 261,000 units in China and exported another 120,000 units. Chery started producing cars back in 1999, in August 2007 they built their millionth car. Chery has a production capacity of 650,000 units and plans to lift that number up to 1 million annually.

“We believe that China represents the future as a source of automotive products which makes this association with Chery a very exciting development for Ateco,” Mr Neville Crichton, Ateco Governing Director, said.