Shot by three-time Pulitzer Prize-winning photographer and artist Barbara Davidson.
Volvo is presenting the world’s first collection of photographs created by the on-board safety camera of a car. The Swedish marque teamed up with three-time Pulitzer Prize-winning photographer and artist Barbara Davidson, who used the camera of a XC60.
We’ve never thought a car could be used as a camera, but Volvo asked Davidson to work her magic on the streets of the Danish capital Copenhagen searching for “a completely fresh perspective” using only the safety camera of a XC60. Her collection features around 30 shots that are currently on display at Canvas Studios gallery in London’s Shoreditch this week and will soon travel the world.
“When I was first contacted about the project and invited to collaborate with Volvo, I didn’t completely understand the concept myself,” Davidson admits. “Until I was sent some video and I saw it – and it’s incredible that you can pull images off a video clip from a car’s safety camera.”
Davidson’s decision to join the project was highly influenced by her personal history with the brand. When she was a teenager, she was involved in a serious road accident where the car flipped over. “I was told later that I had survived because of the car I had been travelling in – a Volvo.”
The windshield-mounted camera on the new XC60 is used for several different safety systems, including the City Safety that now also features Steer Assist. A new safety system called Oncoming Lane Mitigation uses steer assist to help avoid head-on collisions, while the brand’s Blind Spot Information System now uses Steer Assist functionality to “reduce the risk of lane-changing collisions, making the new XC60 one of the safest SUVs available today.”
The manufacturer says that, since the launch of the first standard autonomous emergency braking system in the first generation XC60 back in 2008, the collisions with Volvo vehicles in Sweden have been reduced by up to 45 percent.