Audi’s newest commercial shows the new R8 V10 prowling around the streets of Ferrari’s hometown – Maranello, Italy.

Audi's marketing department has been on a roll lately, poking fun at rivals in an attempt to gain our attention. Their latest commercial is no different; it shows the new R8 V10 prowling around the streets of Ferrari's hometown - Maranello, Italy.

The clip implies that the new R8 brings shame, jealously and rage to Maranello's residents, it even causes one father to cover his son's eyes to protect him from the horror that is the R8.

While we have great respect for the R8 V10 and its 5.2-liter FSI engine that produces 386kW (525hp) and 530Nm of torque, we don't think Ferrari is too concerned.

 

Commercial: Audi R8 V10 in Maranello - see what happens