100 years ago this summer, both Daimler Motoren Gesellschaft and August Benz & Cie. registered there still-famous trademark logos. Now, Mercedes-Benz is releasing a special edition CL500 packed with goodies to celebrate these iconic symbols.
Mercedes-Benz is releasing a special edition CL Coupe to celebrate the 100th anniversary of their famed three-point star and emblem logos. The Mercedes-Benz CL 500 comes in a designo collection paint, and prominently features the two logos in the center console, crafted from gilded plate brass.
The car itself includes a new AMG Sports package, which includes new front and rear aprons, with brushed stainless steel side skirts and pedals. The pedals are also studded in black rubber, so your shoe doesn't slip when you thrust the accelerator. Take a look at the high resolution photo of the wheel, and you will see silver-painted brake calipers with the company name emblazoned on them. They are contained by new 20-inch twin five-spoke anniversary edition wheels made from a light-alloy. The titanium grey wheels will only be available on the special edition, and feature the combined Mercedes star and Benz laurel wreath at the center.
Inside, drivers and passengers are welcomed with high-quality hand-stitched leather. Tanned to a "light sand colour," the stitching used creates a high-contrast look. Where it gets a little odd is the use of a dark grey leather on the wheel -with dark wood- and dash, combined with piano black lacquer and an "anthracite Alcantara roof lining." Floor mats are also black, with AMG written in a sand color on them. The brown-black contrast may be unappealing to some, but surely others will like the idea. Everybody inside gets the benefits of a six-disc DVD changer with surround-sound, with splitview. An upgraded COMAND APS system includes an SD card slot and a USB port.
What this 388 hp car is meant to do is celebrate "100 years of the trademark." Daimler-Motoren-Gesellschaft registered the Mercedes three-point star on June 24, 1909. Six weeks later, August Benz & Cie. registered there trademark: the word "Benz" surrounded by the laurel. One hundred years later, the two symbols are still iconic, reflecting both quality and performance, and landing the company at number 10 on BusinessWeek's "World's Best Brands" list.
You can order the special edition Mercedes-Benz CL 500 or CL 500 4Matic for €17,850 over the base price of the two vehicles. This brings the total sticker price to €137,445 with 4Matic, or €132,863 without. Prices include Germany's 19% sales tax.