Future mobility was the idea behind an Audi-sponsored design project involving students from Munich University. Audi supplied its big guns from the design department to support the initiative.
Design students at the Munich University of Applied Sciences in Germany were part of a project supported by Audi to design Audi-branded human mobility solutions of the future. "Intelligent Emotion" was the theme of the project whereby students were required to present transport modules that comply with perceived environmental, technical and social issues of tomorrow.
Audi officials involved were Wolfgang Egger, Head of Audi Design and Stefan Sielaff, Head of Audi Group Design. The head of the project was by Dr. Othmar Wickenheiser, Professor of Transportation Design at the university.
"The results are impressive," said Egger. "The students have addressed the subject of mobility in the future with very well-conceived and lucidly presented approaches." Sielaff went on to remark, "Each concept, each model, contains at least one idea or feature that we could certainly conceive of as being included in a future production vehicle." Such concepts included lightweight solutions for body construction and advanced propulsion systems.
The project has been published as a book called Audi Design Projekt which is available for sale at €29.90. Its aim was to present Audi as a sporting premium brand that also leads in both technology and design.